If quickservice restaurants offered self-service ordering terminals, 41% of adults would likely use the system. Twitter, Facebook and other social media have strong influence over decisions to dine at a new restaurant - 28% of adults use cyberspace recommendations for first-time restaurant visits. With an increased focus on nutrition, 36% of adults have used the internet to search for nutritional information about restaurant food.
The above facts show technology plays a strong role in the industry's customer interactions. In many instances, utilizing technology reduces paper and other waste generated along with increasing operational efficiency. Electronic customer communication methods are often more effective, less expensive AND prevent paper use | waste generation.
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Employing 12.9 million individuals in the U.S., the restaurant industry is vital to our economy and provides an educational platform to reach a significant portion of the population. Through their ConSERVE, Solutions for Sustainability, program, the NRA is committed to educating the nation's second largest private sector industry on the significant role sustainability and social responsibility play in successful operations.
Elemental Impact and the Zero Waste Zones are honored to work in partnership with the NRA.