Search This Blog

Thursday, June 4, 2015

Annual NRA Show: fun, empowering & good for business!

Elemental Impact (Ei) has long-standing, strong relationships with the National Restaurant Association (NRA) and foodservice industry leaders. Subsequent to her corporate accounting career, Ei Founder Holly owned an off-premise catering company along with two restaurants for fifteen years. Many of Ei's powerful connections stem directly or indirectly from Holly's years as a foodservice operator.

Holly learning how to break down
a side of beef  during GFA days
In the late 1980's Holly attended the first ad hoc Atlanta Restaurant Council (ARC) monthly meetings hosted by Pano Karatassos, Buckhead Life Group co-founder. When the ARC evolved into an official organization within the Georgia Hospitality & Travel Association (GHTA), Holly served as a founding Board Member. After the GHTA disbanded into separate hotel | lodging and restaurant organizations, the ARC segued into the Georgia Restaurant Association (GRA), a state affiliate of the NRA, after several intermediary identities.

Following her foodservice tenure, Holly served as the GRA official liaison with the chefs, among other responsibilities. During her GRA tenure Holly founded the Local, Sustainable & Green Roundtable where nationally renowned executive chef Linton Hopkins of Restaurant Eugene served as co-chair. Slow Food Atlanta Founder Julie Shaffer co-chaired the round table with Linton.

At the second meeting hosted by the Four Seasons Atlanta, the round table attracted more than 100 attendees, including the Georgia Department of Agriculture Deputy Commissioner, City of Atlanta Director of Sustainability along with folks from the Center for Disease Control, Emory University, Georgia Organics and the American Culinary Federation. The GRA CEO announced the gathering was more than a round table, it was a movement. Thus, the Green Foodservice Alliance (GFA) was founded under the GRA umbrella.

Presenters @ press conference
announcing Ei | NRA collaboration
In February 2009, the Zero Waste Zones (ZWZ) were launched at an acclaimed press conference hosted at the Georgia World Congress Center (GWCC) and led by Stanley Meiberg, then Acting Regional Director, U.S. Environmental Protection Agency, Region 4. Laura Turner Seydel served as the ZWZ Chair. The ZWZ were a GFA program in partnership with Atlanta Recycles.

Ei was founded in February 2010 as the new ZWZ home. The following February the NRA announced a national collaboration with Ei | ZWZ at the ZWZ two-year anniversary press conference. The Zero Waste in ACTION (ZWA) Blog article, ZWZ Garners National Support, was a press conference overview featuring the national collaboration announcement.

In September 2012, the NRA purchased the ZWZ program with plans for national expansion within the state restaurant association network. The ZWA Blog, NRA Acquires the ZWZ, announced the monumental purchase.

Subsequent to the ZWZ purchase, Ei shifted focus from zero waste to Recycling Refinement, moving beyond landfill diversion, and Recycling Integrity, maintaining maximum material value with minimal energy expended. In 2014, the Sustainable Food Court Initiative, co-chaired by Ei Chair Scott Seydel and Doug Kunnemann with NatureWorks (NW), announced post-consumer food waste was the initiative's primary focus. The ZWA Blog, SFCI Targets Post-Consumer Food Waste, is a SFCI history | update and explains the challenges inherent within post-consumer food waste programs.

Doug & Tim @ end of
education session
At the request of GWCC Director of Sustainability Tim Trefzer, Ei's SMAT - Sustainable Materials ACTION Team - presented a two-hour compostable food & beverage packaging education session on April 8 for Levy Restaurants' downtown operations. Levy provides the foodservice for the GWCC, Georgia Dome, Phillips Arena, and the New Atlanta Stadium under construction. 

The ZWA Blog article, Compostable Packaging: integral to zero waste programs and soil rebuilding, is an education session recap. As the article closes, the foodservice industry is issued a call-to-action:
It is time for the foodservice industry to step to the plate, take responsibility for food waste generated in their operations, send their food waste in a contaminant-free, beneficial stream to composting or other state-permitted facilities, and use their power of consumer demand to evolve packaging standards and establish ample permitted food waste destinations. Several years ago industry pioneers launched effective food waste programs; a path to follow is well-established.
With perfect timing, NW joined forces with the NRA ConServe Program to further food waste collection for composting within the foodservice industry. The May 12 NRA press release New Conserve Sponsor NatureWorks to Educate Restaurateurs About Compostable Packaging Options announces the NW sponsorship. In the release, Conserve Program Director Jeff Clark states:
NRA | USCC folks at end
of 2011 intro meeting
“Along with our Food Waste Reduction Alliance efforts and partnership with the U.S. Composting Council (USCC), we are excited to work with visionary companies like NatureWorks to promote business-friendly, environmental change.” 
In December 2011, Ei facilitated an introductory meeting with NRA and USCC executives where the NRA | USCC MOU - memorandum of understanding - discussion began. The ZWA Blog article, NRA Leads Industry Collaboration, recaps the important meeting; the Collaboration is Key to Success article announced the MOU. Here is the official language from the 2012 press release:
The NRA and USCC are teaming up to raise awareness about food waste diversion, composting education, and other sustainable activities nationwide. The two organizations will share educational resources and identify collaborative opportunities that promote awareness of the role composting plays in waste reduction, improved soil and water quality.
Inherent within a commitment to improved soil and water quality is comprehensive front and back-of-the-house food waste collection for compost programs. Compostable food & beverage packaging is essential to clean front-of-the-house operations where single-use plates, flatware and cups are used.

Holly serves as the self-appointed spokesperson for Compost,The Quiet Hero, who made his debut in a 90-minute solo 2010 NRA Show educational session. In an encore performance, our hero returned in 2011 to moderate the Compost,The Quiet Hero Returns with the HOW educational panel. The ZWA Blog article, The Quiet Hero Speaks, gives the WHY compost is important; the Compost, The Quiet Hero: An Encore Performance at the NRA Show article recaps the panel discussion on the HOW.

Full-bloom cherry blossom line
Lakefront Trail
With deep-rooted NRA and foodservice industry relationships, the annual NRA Show hosted at McCormick Place in Chicago is a top Ei priority. Holly arrives several days early for meetings and to capture the glorious spring - the Show times perfectly with prime tulip and cherry blossoms!

First on the 2015 Show agenda was the True Tales of Unexpected Triumph: The Bumpy Path to Sustainability moderated by Jeff Clark. 

Close friend and Ei Advisory Council Member Christy Cook, Sodexo senior manager sustainability deployment and field support, along with Richard Young, Food Service Technology Center senior engineer / director of education, John Mulcahy, Georgia-Pacific vice president – sustainability & compliance, and Christian Hardigree, Kennesaw State University, Institute for Culinary Sustainability and Hospitality founding director and professor, shared their experiences in the TED-style presentation format.

In her presentation, Christy emphasized the important role community culture plays in successful sustainability programs. While growing up on a small South Georgia farm, Christy experienced a community working together for the greater good, especially during harvest time. Equipment was shared and overall support for each other was common ground. 

True Tales panel during Q&A
When supportive community culture develops in an organization, sustainable best practices naturally flow into standard practices. In the busy corporate world, a convenience-based decision making culture is common, leading to wasted resources. Example: rather than hassling with repairs, associates may send broken smallwares to the landfill versus taking the time to diagnose and fix the equipment.

In his storytelling presentation, Richard told the audience about the worst day of his career when he almost shut his friend's restaurant down. The experience taught Richard about the many small, but significant, ways restaurants waste energy. A great foundation for his work at the nation's leading resource for commercial foodservice energy efficiency information was established.

Christian played an active role in the Q&A on creative solutions for food waste generated in foodservice operations. Last year Christian gave a hilarious, effective presentation on the Green Practices To Achieve Millennial Loyalty panel. 

CleanRiver booth
In addition to the True Tales panel, Jeff and Natalie Chadwick, NRA ConServe associate, orchestrated four well-attended sustainability panels where prominent industry leaders shared their expertise, successes and how they overcame challenges.

After the panel, Holly visited Ei Partner booths in the Show exhibit halls. Long-time Ei Partner CleanRiver Recycling Solutions (CRS) was first on the list with their premier booth within the NRA ConServe area. 

The prior week Holly spent time with CRS Founder & CEO Bruce Buchan and CRS Business Development Manager Tom Lembo at the 2015 National Zero Waste Conference hosted in Los Angeles. At the conference, Bruce and Holly were inducted into the U.S. Zero Waste Business Council Four-Year Club for attending each of the four annual conferences. The ZWA Blog article, Zero Waste Makes Good Business Sense, is a conference overview from Ei's perspective and features CRS in their sponsorship role.

Laura @ the ConServe
booth
Around the corner from CRS was the NRA Conserve booth where they were "Serving up sustainability!" Timing was exceptional as Laura Abshire, NRA director of sustainability, was "womanning" the booth. Laura is the designated NRA representative at the annual Sustainable Food & Beverage Packaging Value Chain meetings; NRA Senior Editor | Writer, Sustainability Elissa Elan and Natalie accompany Laura to the meetings.

Each year executives from trade associations and non-profits from the entire sustainable food & beverage packaging value chain meet in Washington D.C. for a day of vibrant dialogue and sharing. For the past three years, Global Green's D.C. office hosted the meeting. Ei orchestrates the meeting administration and moderates the presentations and strategy session. The ZWA blog article, Sustainable F&B Packaging: moving from an emerging to a maturing industry, documents the December 2014 meeting.

Ian & Wendell on the
Show floor
Next on the booth visit itinerary was Ei Partner Eco-Products' easy-to-find, impressive booth. While at the booth Holly caught up with Eco-Products President Ian Jacobson, Vice-President Marketing Wendell Simonson and Senior Eastern Regional Sales Manager Ken Fraser. At the April 8 Compostable Food & Beverage Packaging Education Session, Ken presented on success stories featuring zero waste programs at Red Rocks Amphitheater, Safeco Field and University of Colorado.

Keeping in the compostable packaging mode, Asean | StalkMarket was the next booth visited. It is always great to catch-up with owner Buzz Chandler, who serves as BPI President. BPI is the industry's recognized third-party compostable packaging certification organization. 

In 2012 Buzz contributed his vast industry expertise when the Sustainable Food Court Initiative Team crafted the Atlanta Airport Compostable Foodservice Ware Packet. Designed as an education tool for airport food vendors, the document set the packaging parameters for the compostable packaging provision in the then new Atlanta Airport concessionaire contract; BPI-certified compostable packaging was the established standard. The ZWA Blog post, Atlanta Airport Makes Bold Sustainable Statement, announces the contract provision while the Compostable Packaging Info Packet, is an overview of the packet.

On the second Show day, Ei Partner Novolex Chief Operating Officer Ben Mascarella treated Holly to a lovely lunch. The conversation centered on Ei's current | future initiatives and Novolex's recent industry expansion and diversification. It was exciting to see the new Novolex brands - Duro, Fortune, Bagcraft - in addition to their Hilex Poly bags at their Show booth.

Novolex was instrumental in the 2012 plastic film recycling pilot at Concord Mills, the SFCI Shopping Mall PilotThe ZWA Blog post, ACTION: Theme for the SFCI Shopping Mall Pilot, includes an overview of the plastic film recycling program implemented at Concord Mills. 

Louis & Ben @ the
Novolex booth
Spending quality time with good industry friends is always a highlight of the NRA Show. On Saturday evening, Novolex Director of Sales- Latin America Louis Herrera invited Holly to attend an amazing dinner at RPM Italian, hosted by Michael Hicks of Allen Brothers - the great steakhouse steaks. As a leading purveyor of USDA prime beef, Allen Brothers provides steaks to prominent steakhouses across the nation; Michael and Holly share many common friends within the Atlanta restaurant community. The superb dinner was an exceptional experience from culinary and social perspectives.

In Chicago for the Show, Ei Partner HMSHost Senior Manager, Contracting Devon Ray met with Holly and fellow partner Jordan Salpietra of Grease Lock Filters (GLF).  At the SFCI - Atlanta Airport, HMSHost took a leadership role in the testing and implementation of GLF at the busiest airport in the world. The ZWA Blog article, Atlanta Airport honors sustainability partners at greeningATL Excellence Awards, includes a history of HMSHost's stellar sustainability practices at their Atlanta Airport operations.

GLF are the foundation for Ei's Airborne Kitchen Grease (AKG), a proactive approach to a costly cooking by-product, initiative that improves fire safety, prevents costly roof damage caused by AKG, saves water filled with grease & cleaning toxins, reduces third-party contracted kitchen exhaust system cleaning and saves money. For additional information, on the disposable filters visit the linked AKG page.

HMSHost | GLF executed a national contract in 2014 with the intention to implement GLF throughout HMSHost's extensive North American foodservice operations. At the Show meeting, the main topic was development of the national implementation plan. Devon, Jordan and Holly departed with good cheer and action points.

Christy, Michael & Jordan
at Greenstar Brewery
On Saturday Jordan and Holly met with Christy Cook to introduce AKG and discuss a potential pilot within Sodexo's Atlanta foodservice operations. Once business was complete, the trio headed to Uncommon Ground for a tour of on-premise, organic-certified Greenstar Brewery. Holly met Uncommon Ground co-owner Helen Cameron after her impressive ConServe sustainability panel presentation at the 2014 NRA Show.

Opened as Illinois' first organic brewery in July 2014, Greenstar Brewery occupies 1200 square feet in contiguous space to Uncommon Ground's Clark Street location. Helen's husband and co-owner Michael Cameron treated the enthusiastic group to an informative, fun brewery tour. The brewery space was built to serve as an entertainment venue for beer and music events that support the local community.

A master at creative marketing, Michael oversees the brewery along with its community-based promotions. Every Tuesday a portion of growler sales are donated to a rotation of local charities. Michael and Helen are active in the community and ensure their restaurants and brewery give back to those who support their establishments. The payback is a strong loyal clientele.

The eleven restaurant bar taps were 100% supplied by Greenstar Brewery. Holly was impressed with the black currant Kölsch, crafted in honor of Helen's German mother. Fun fact: the beer taps are made from fallen tree branches in nearby Jackson Park! Michael is friends with the gentleman contracted to remove fallen trees after storms or other mishaps.

Beyond the plethora of education sessions and exhibit hall explorations, the Show serves as a catalyst for scheduled and impromptu meetings along with fun expeditions like the Greenstar Brewery tour.

NRA Show exhibit hall
The 96th annual NRA Restaurant, Hotel-Motel Show attracted more than 63,000 total registrants from all 50 states and 100+ countries. Show attendance included 100% of the top 50 restaurant brands in the world; 98 of the top 100 restaurant brands. For the first time, the Show exhibit space spanned across three discrete buildings – McCormick Place’s North Building, South Building and Lakeside Center. IMPRESSIVE!

The Ei FB album, 2015 NRA Show, gives a pictorial recap of Ei's Show experience.

Although Ei works in a broad range of industries, the foodservice industry - the nation's second largest industry and employer - remains a center-stage focus within Ei initiatives. Ei's annual Chicago trip to the NRA Show is fun, empowering and darned "good for business!"

Wednesday, February 25, 2015

Ei Celebrates Five-Year Anniversary

GFA, founded by Holly:
Ei's predecessor organization
On February 5, 2010 Elemental Impact (Ei) incorporated as a Georgia non-profit corporation and embarked on an incredible journey. Whew, the first five years were action-packed while the Team lived the tagline: Sustainability in ACTION! The article is a snapshot of work completed, new initiatives launched, honors | recognition received intertwined within the milestones surpassed - all within a mere five years!

Ei was originally formed as the home for the Zero Waste Zones (ZWZ) launched in 2009 as a Green Foodservice Alliance (GFA) program within the Georgia Restaurant Association.

When the National Restaurant Association (NRA) purchased the ZWZ in late 2012, Ei was propelled into an amazing metamorphosis to create a new identity & initiatives. The August 2013 IMPACT Blog article, Ei Emerges Strong from Metamorphosis, introduces the three new platforms: Product Stewardship, Recycling Refinement and Water Use | Toxicity.

Written as a synopsis of the Annual Ei Partner Meeting, The IMPACT Blog article, Ei 2014: A Year of Evolution, gives an in-depth overview of the work-in-progress and accomplishments within the three platforms. At the meeting Ei founder Holly Elmore gave the Annual Ei Year in Review presentation with the following opening slide:
2012: Year of Accomplishments | Completions - in late 2012 the ZWZ were sold to the NRA catapulting Ei into a major metamorphosis. The ZWA Blog article, The NRA Acquires ZWZ, announces the purchase. 
2013: Year of Transitions | Introductions - until fall 2013 Ei flowed within the metamorphosis stage. As the year drew to a close, the three-platforms approach for Ei initiatives emerged. 
2014: Year of Foundations | Evolutions - in 2014 the platforms were grounded with initiative launches and supporting taglines.
Ei Partners Louis Herrera of Hilex
 Hilex Poly & Doug Kunnemann
of NatureWorks @ 2014 Annual Mtg
A common phrase during the ZWZ days "Collaboration is Key to Success" is at the foundation of Ei's plethora of accomplishments. With a strong partnership program, the Ei Team works in a cooperative spirit that spurs creativity, initiates action and focuses on shifting paradigms. Many of the GFA sponsors and advisers remain strong Ei Partners, Strategic Allies and Supporters.

In celebration of Ei's Big FIVE Birthday long-term Ei Supporter Affairs to Remember Caterers (ATR) planted a tree in Ei's honor! On Saturday, February 21, Holly and Travis Taylor with ATR attended the Trees Atlanta weekly tree planting. WOW, Trees Atlanta selected a six foot sacred Ginkgo tree for the ceremonial planting. According to Ted Andrews in Nature Speak:
The Ginkgo is the sole survivor of a family of trees that was around when the dinosaurs walked the earth. It is considered a living fossil with the ability to survive millions of years of change and even the soot and grime of modern cities. 
Ginkgo tree sign
A perfect selection, the Ginkgo tree is a testimony to Ei's commitment to creating corporate operating practices that balance, complement and eventually benefit the Earth. For a pictorial recount of the tree planting, visit the Ei FB album, Affairs to Remember plants tree in Ei's honor. Thank you ATR - your tree planting gift speaks what words cannot say.

With amazing timing, the combined Ei Blogs - The IMPACT and Zero Waste in ACTION (ZWA) - surpassed the coveted 250,000 pageviews milestone during the tree planting. The IMPACT Blog article, Ei Blogs Tops 250K Pageviews, celebrates the achievement along with supporting impressive stats.

As chronicled in The IMPACT Blog article, Ei Awards, Recognition & Awards, Ei was honored throughout 2014 for achievements that spanned back to the GFA days. 


Ei Team w/ Zero Waste Award
At the U.S. Zero Waste Business Council (USZWBC) conference, Holly was presented with the Zero Heroes 2014 Zero Waste Promoter of the Year award. With grateful tears Holly accepted the honor during the first-day luncheon presentation. The ZWA Blog article, Atlanta Shines as Zero Waste Conference Host City, is a recap of the USZWBC conference from Ei's perspective including the prestigious honor.

Awards continued in the fall when Holly was the recipient of the Green Ribbon Award at the Atlanta Les Dames d'Escoffier International 14th Annual Afternoon in the Country. The prestigious award was given in honor of Holly's sustainability work in the foodservice industry dating back to the GFA. The referenced article includes the many other honors and recognition received during the monumental year.

Ei's journey is well-documented in blog articles, Ei FB albums and detailed website pages. The Milestones page lists significant events in reverse chronological order on a monthly basis that contributed to current success. Supporting article, album and page links with detailed information are included in the listings. Here is a short milestone synopsis by year:

2010
  • February 05 - Ei incorporates as a Georgia non-profit corporation.
  • May 24Compost, The Quiet Hero makes his debut presentation, via spokesperson Holly as ZWZ Director, in a 90-minute solo presentation at the NRA Show in Chicago. The PPT presentation is available for download on the Ei Speaking Engagement page.
  • November 18 Ei receives the IRS letter granting 501(c)3 non-profit status.
2011
Holly & the Chris Triad
2012
Indy Ei Partner Tour group
Ei Chair Scott Seydel in front
2013
S-SMRT Team "picking the
Dome" for compostable items
2014
Airborne Kitchen Grease Team
on ATL roof
2015
With 2014 the "Year of Foundations | Evolutions," 2015 is destined as the "Year of  ACTION!" The stage is set, foundation built, team in-place for Ei's incredible journey to catapult into amazing new dimensions of impact, recognition and respect!

Sunday, February 22, 2015

Ei Blogs Top 250K Combined Pageviews

On February 21, 2015 the Elemental Impact (Ei) blogs - Zero Waste in ACTION (ZWA) and The IMPACT - surpassed the monumental 250,000 pageviews landmark! Mere days earlier the ZWA Blog topped 185K pageviews while The IMPACT is nearing 65K pageviews.

In February 2013, the ZWA Blog article, ZWA Blog Hits 75,000 Pageviews!, celebrates the milestone with examples of the valuable role LinkedIN plays in developing long-term, substantial relationships. 

When the ZWA Blog surpassed 100K pagviews in July 2013, the ZWA Blog article, ZWA Blog: A Powerful Industry Resource & Voice, chronicled Ei's evolution from a zero waste cheerleader to current work in Recycling Refinement, moving beyond landfill diversion. Below is an excerpt from the article:
Authored by Ei, the ZWA Blog articles document the evolution of zero waste from concept to emerging industry standard, tell the story of zero waste pioneers and warriors who shifted paradigms in materials management, and shine light on fallacies within accepted recycling practices. 
Screen shot of milestone
On February 05, 2014, The IMPACT Blog reached the 50K pageviews benchmark; The IMPACT Blog article, Ei Blogs Attract Strong Global Readership, announces the milestone and lists blog achievements over the years. Articles on The IMPACT chronicle Ei industry activities, summarize Ei's evolution and document Ei's work in realms other than Recycling Refinement.

For example, Ei 2014: A Year of Evolution is an in-depth synopsis of work within the three Ei platforms: Product Stewardship, Recycling Refinement and Water Use | Toxicity. In addition, the article is an overview of the powerful 2014 Annual Ei Partner Meeting.

In 2013, the Ei Blogs evolved to on-line magazines as most posts are in-depth articles with readership continuing long after publication. For the ZWA Blog, the all-time most popular articles are:
Perry Kranias w/ HMSHost in
most popular blog article
Until recently, the Reduce, Donate, Compost article remained the most popular current article with strong, consistent readership.

For The IMPACT Blog, the following articles are the all-time most popular articles:
With a total of 314 blog articles, the ZWA Blog to date plays the leading role in creating Ei's powerful cyberspace voice. Over the past year, the average pageviews per article increased from 475 to 600 while the number of annual articles published decreased. In 2012, the ZWA Blog published 73 new articles, in 2013 31 articles and a further decline to 22 articles in 2014.

This post marks the 119th article published on The IMPACT Blog. Over the past year the average per article pageviews increased from 475 to 550 pagviews; the annual number of published articles remained relatively consistent over the past three years at a rate of +|- 12 articles.

EPA Charlotte Grant panel
@ 2014 USZWBC Conference
A common ground among the blogs is the global readership: roughly 60% of the readership for both blogs is from the United States. The remaining 40% of the readers are scattered throughout the globe. Ei Blog readership is predominately from the PC world with 74% logging into articles from Windows, 13% from MAC operating systems, and a smattering of other sources with minimal cell phone access.

For the ZWA Blog, Google is the main referral source followed by the blog itself, FB and Twitter (via Bitlinks.com). On The IMPACT Blog, referrals are predominantly from the blog with negligible Google referrals. Per the analytics, it appears direct site visits are the predominant traffic source on both blogs.

A strong cyberspace presence requires collaborative effort. In addition to engaging the various tools available, working in tandem with Ei PartnersSupporters and Strategic Allies is essential to driving traffic.

In April 2013 The IMPACT Blog article, A Powerful Cyberspace Voice: A Creation Guide, was published in celebration of achieving the combined 100K pageviews milestone. The Guide gives Six Rules to follow with final one the most important: be a renegade, share your passion and let go of what others say "should or should not be done."

Ei is the the U.S. Zero Waste Business Council (USZWBC) Media Partner for their annual Conference and beyond. The USZWBC understands the value of Ei's powerful cyberpace network and the benefits it brings to their organization. Recent USZWBC ZWA Blog articles include 2015 Zero Waste Conference: A Star-Studded Event and Third Party Certifications Edge Industry Towards Zero Waste Economy.

EPA Grant time after Knights mtg
As a sub-grantee under the EPA Region 4 Scaling Up Composting in Charlotte, NC to GreenBlue's Sustainable Packaging Coalition, one of Ei's responsibilities is to document the successes under the two-year grant. The Ei Charlotte Visits page details the grant work along with supporting ZWA Blog articles; Charlotte: A Land of Opportunities documents the early February Charlotte Grant Team visit.

Another powerful industry resource are the 125 plus Ei FB Albums documenting Ei's powerful journey. Most albums support a particular blog article and provide the pictorial recap of the event, meeting or tour. There are several comprehensive albums that document work-in-progress on an Ei initiative; later these albums will support a case study or formal replication template. The Source-Separated Materials Recycling Template: building a city-wide network album chronicles the multi-year S-SMRT efforts and substantiates a common Ei phrase "If it was easy, it would already be done."

1st mini-bales delivery to Atlanta
Penitentiary for re-baling into std size bales
Sustainability in ACTION - Ei's tagline - is well documented on the Ei website. Within the pages, the relevant blog articles and albums are listed to provide detailed information on Ei's important work. The site is kept current with activities generally documented within days of completion.

Ei founder Holly Elmore - author of the blogs, website and the "Ei Voice" - has an impressive personal cyberspace following that she often uses for Ei benefit.

Mainstream public relations firms recognize the Ei Blogs as valuable media outlets. In mid 2014 Holly began receiving invitations to interview prominent individuals along with press releases targeted at journalists.

The Ei Blogs are integral to the Ei Mission statement:
To work with industry leaders to create best operating practices where the entire value-chain benefits, including corporate bottom lines and the environment. Through education and collaboration, establish the best practices as standard practices.
Documentation and sharing of industry leader success is integral to establishing "best practices as standard practices."  It requires perseverance, tenacity and creativity to publish articles that warrant strong readership on a continual basis.

Well established and impeccably documented, the Ei journey is gaining momentum and making significant impact on evolving status quo | "business as usual."  Stay tuned as the fun is merely beginning ....