Search This Blog

Wednesday, December 19, 2012

Ei Partner Program Evolves

Along with the new mission statement and expanded focus areas, the Elemental Impact Partner  program restructured to reflect the active participation inherent within joining Ei. The IMPACT Blog post, Ei: New Mission Statement | New Directions, announces the new mission statement and Product Responsibility and Toxin-Free Environment focus areas.

In February, the sponsor program was renamed yet the joining parameters remained consistent with sponsor-type benefits.  The IMPACT Blog post, Ei Sponsor Program Evolves to Partner Program, chronicles the program evolution into its new name.

Ei's business model is based on corporate funding from organizations who determine active participation makes good, solid business sense.  In addition to a financial commitment, Ei Partners chair programs and committees, present at conferences and serve as industry experts in Ei initiatives. 

For example, Doug Kunneman, NatureWorks business segment director, is the Sustainable Food Court Initiative Chair and Tom Lembo, CleanRiver director of business development, chairs the SFCI Front-of-the-House Recycling Centers committee.  

Brenda & Steve @
Biopolymers Conference
Doug Kunnemann travels the nation with Ei in his capacity as SFCI Chair and contributes his valuable packaging expertise at conferences and in meetings with foodservice professionals. Recently, Steve Davies - NatureWorks director of marketing & public affairs - stood in for Doug at the Biopolymers Conference in the Role Biopolymers Play in Zero Waste Programs session.  FUN, Ei Stragegic Ally Brenda Platt of The Institute for Local Self-Reliance moderated the panel. The ZWA Blog post, Biopolymers End of Life, or is it?, gives an overview of the conference.

In the ZWA Blog post, Second Annual F&B Packaging Meeting, the SFCI committee chaired by Tom commits to publishing FOH Recycling Best Practices; a win for all involved. CleanRiver receives recognition for sharing their industry expertise and contributing graphics for the final best practices report. Owners of food court and other consumer-driven facilities benefit from the downloadable report on the Ei site.

Ei Parters on Indy Tour @
end of Hilex Poly Tour
Ei Partner Heritage Interactive Services inaugurated an important activity:  Ei Partner Tours!  The tours are designed for Ei Partners to tour and understand their fellow partner business operations and activities. The IMPACT Blog post, Ei Partner Tours Launch in Indy, documents the amazing two-days filled with tours, education, camaraderie and fun.

In early November Ei Partners traveled to the Big Apple for the NYC Ei Partner Tours.  Scheduled in the aftermath of Hurricane Sandy, the group was small and tours limited to Ei Partner Global Enviro and EcoLogic Solutions NYC-based operations.  The IMPACT Blog post, NYC Ei Partner Tours, is an overview of the tours with details on the ELS facility visit. The ZWA Blog post, Food Waste: Too Valuable for the Landfill, is an overview of GE's tour. 

Amy & Chris in Newark
Ei provides zero waste consulting services for communities and Partners often join Ei founder Holly Elmore to share their expertise and experience with community leaders. In October Chris Bradlee of BASF and Amy Moreland of Heritage Interactive Services joined Holly for two-days of zero waste meetings and a conference in Newark. The ZWA Blog post, Ei Team Visits Newark for Zero Waste Education, is an overview of the powerful two days.

The Ei Partner Program includes three Partner levels as follows:

Ei Friend: ($2,500 annual)
The Ei Friend status is designed for young companies with limited funds eager to contribute their expertise and time to Ei initiatives.

Ei Partner: ($5,000 annual)
Ei Partners are the foundation of Ei success! Partner is the perfect description as the entire Ei Team works in unison benefiting from tremendous synergies and diverse expertise.  Active participation is a partner requirement.

With few to no competitors among Ei Partners, the synergies are tremendous along with an openness to share internal operations and programs.  An added benefit of Ei Partner participation is the strong business potential among partners. Selling is not permitted within Ei introductions yet relationship development that segues naturally into business transactions is highly encouraged.

Ei Sustainer: ($10,000 plus annual)
The Ei Sustainer status is for organizations who choose to show increased financial support beyond the Ei Partner level.

Ei is a non-profit under the Internal Revenue Service 501(c)3 provision.  All payments under the Ei Partnership Program qualifies as tax deductible donations

If you are interested in joining the close-knit Ei Partner program and ready to commit to active participation, contact Ei founder Holly 404-261-4690.

The foundation is built and the sustainability rocket launched - stay tuned as the excitement is just beginning ....

No comments:

Post a Comment