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Tuesday, November 25, 2014

Ei 2014: A Year of Evolution

Full room of attentive attendees
On Thursday, November 20 Elemental Impact  Partners, Friends, Strategic Allies and Advisory Council Members traveled from across the nation to attend the Annual Ei Partner Meeting. It was a powerful day filled with education, updates, camaraderie along with great food and wine. Thank you HLB Gross Collins for providing the perfect venue for the meeting and reception.

Ei Chair Scott Seydel opened the meeting with a warm welcome and a reminder the meeting follows the Chatham House Rule. Following introductions, Ei founder Holly Elmore gave the Annual Ei Year in Review presentation. In her opening slide, Holly summarized the past and current years as follows:
2012: Year of Accomplishments | Completions - in late 2012 the Zero Waste Zones were sold to the National Restaurant Association catapulting Ei into a major metamorphosis.The ZWA Blog article, The NRA Acquires ZWZ, announces the monumental acquisition.
2013: Year of Transitions | Introductions - until fall 2013 Ei flowed within the metamorphosis stage. As the year drew to a close, the three-platforms approach for Ei initiatives emerged. The IMPACT Blog, Ei Emerges Strong from Metamorphosis, introduced the three platforms: Water Use | Toxicity, Recycling Refinement and Product Stewardship.
2014: Year of Foundations | Evolutions - in 2014 the platforms were grounded with initiative launches and supporting taglines.
Within her presentation, Holly gave an overview of each platform, initiative launches and future plans. In addition, Holly's presentation gave a road map of the action-packed meeting agenda. The following recaps the meeting presentations in a three-platform format.

Water Use | Toxicity: The Water Footprint: the new sustainability standard


Ei Chair Scott Seydel with
Chuck Riegle of Tomra
The water footprint is as or even more important than the carbon footprint. Global warming garners the headlines using the carbon footprint as the accepted sustainability measurement tool. Ei intends to bring the water footprint to center stage through the Water Use | Toxicity platform.
 
In the ZWA Blog post, Zero WATER Waste: more than a goal, a necessity, the foundation for Ei’s Water Use | Toxicity Platform is established.

In alignment with one of Ei’s mantras: If it was easy, it would already be done, the Ei Team explores areas of corporate water consumption where technologies exist to reduce or eliminate the water usage. Equipment investment must be offset by water cost-savings with a reasonable ROI – return on investment.

The initial focus is on water reduction in areas where the “spent water” released into sewer systems or other waterways is laden with toxic chemicals. Thus, water use and toxicity are addressed in unison.

During the platform intro, Holly mentioned her personal passion for revitalizing the water & soil microbial community back into a healthy, active and balanced state. The toxins released into the sewer systems, waterways and the soil are staged for 2015 | 2016 initiative groundwork.

Holly & Wayne at the
post-meeting reception
Ei Advisory Council member Wayne King of ERTH Products announced the Food &  Agricultural Organization of the United Nations (FAO) issued a proclamation of the International Year of Soils 2015. Ei Strategic Ally U.S. Composting Council works closely with the FAO on activities to celebrate the Year of Soils along with implementing long-lasting programs that heal | rejuvenate soils.
 
With the re-activation of GREASE - Grease Recycling & Energy Alternative Solutions for the Environment, Ei takes first action steps in Water Use | Toxicity with a focus on three types of kitchen-generated grease:
 
  • Spent Grease - used grease from fryers, often referred to as yellow grease; addressed in 2010 with respect to ZWZ participation criteria.
  • Airborne Kitchen Grease (AKG) - grease accumulated in the exhaust system from kitchen operations; prime 2014 focus.
  • F.O.G. - Fats, Oils & Grease - grease collected from grease traps, often referred to as brown grease; staged for 2015 focus.

Joe & Holly @ post-mtg dinner
In the afternoon Ei Sustainer Joe Salpietra with Ellis Fibre | Grease Lock Filters (GLF) gave an impressive update on the strong Ei | GLF partnership. GLF is the foundation for Ei's Airborne Kitchen Grease (AKG), a proactive approach to a costly cooking byproduct, initiative.

The short GLF Intro Video gives a quick overview of the disposable filter system including the significant water, labor and cost-savings via capturing the AKG before it enters the kitchen exhaust system.

In his presentation, Joe's A Winning Combination slide details Ei partner benefits within three categories:
  • Great Networking with fellow Ei Partners, health departments, fire departments, foodservice operators and awareness with local, state & federal government agencies
  • Great Assistance with global awareness via blog articles, corporate introductions, meeting attendance, social media and networking.
  • Great Results with national contracts, campus-wide GLF installation at the Atlanta Airport (ATL) and tremendous potential water savings.
When fully implemented, the Atlanta Airport (ATL) campus-wide GLF installation is estimated to save the airport 1.1 million gallons of water annually. ATL serves as an industry leader and the catalyst for the metro Atlanta foodservice operators to address AKG in a proactive manner.
In Georgia alone the potential annual water-savings by foodservice operators using the GLF system is 168 million gallons. Remember this is toxic cleaning chemical laden water-savings.
Next on the Water Use | Toxicity agenda is water-savings in cooling tower systems via WCTI's simple, effective and patented technology. Verizon, Microsoft, Boeing (to name a few) use the WCTI system in their data center cooling towers and enjoy the associated water and cost-savings. The potential water-savings at ATL with the WCTI system is 15 -16 million gallons annually. Ei Supporter Jim Harrell of Renaissance Technologies gave a quick WCTI overview via a call out. 
Recycling Refinement: Moving beyond landfill diversion

Until recently zero waste measurement was in diversion rates from the landfill without consideration of the final destination. Single-stream recycling, often the only recycling option available, results in material contamination and a high percentage of recyclable items landfill destined. Note effective single-stream MRF – material recovery facilities – separation is limited by the contamination in the delivered material.
Louis Herrera ( Hilex Poly) &
Doug Kunnemann (NW)
Within Recycling Refinement, the focus is on Total Material Management where the entire waste | recycling stream is addressed within one revenue | cost center. The stated goal is true zero waste with a strong focus on ultimate material destination and the remaining "trash" within the steam. Materials with strong end markets (e.g. aluminum, mixed paper, certain plastics) subsidize more challenging streams generated in operations. Food waste is a challenging material stream.
Back-of-the-house (pre-consumer) food waste industry practices were perfected by early zero waste pioneers. Front-of-the-house (post-consumer) food waste remains a recycling frontier for two main reasons: 1> necessary shift in consumer-facing packaging to create clean food waste streams and 2> consumer responsibility for food waste disposal. 
The morning session concluded with a three-presenter Sustainable Food Court Initiative update and educational presentations moderated by SFCI Co-Chair Doug Kunneman of NatureWorks (NW). Within his introductions, Doug gave a thorough update on SFCI successes along with the history leading to recent accomplishments.
Tim with GWCC executives
showing the LEED placque
Georgia World Congress Center (GWCC) director of sustainability Tim Trefzer gave an impressive presentation on the GWCC's Road to LEED Certification. Tim distributed infomercial cards chronicling the nine-year journey to the monumental achievement along with the impressive campus programs initiated. 
The GWCC is the World's Largest LEED Certified Convention Center
The ZWA Blog article, GWCC LEED Certification Showcases Sustainability Leadership, details the certification journey along with the strong Ei | GWCC long-standing partnership. Note the Georgia Dome, one of four facilities under the GWCCA umbrella, serves as the SFCI - Event Venue Pilot.
In 2011 Hartsfield-Jackson Atlanta International Airport (ATL) - the busiest airport in the world - joined Ei as the SFCI - Airport Pilot. With impeccable timing, the ATL was in the midst of the Request for Proposals (RFP) for the entire airport foodservice operations. Michael Cheyne, ATL director of asset management & sustainability, made the bold, courageous and successful move to include the following provision in the RFP: 
“Concessionaire shall use compostable serviceware along with consumer facing packaging and source separate all food service wastes for direct transport to off airport composting facilities.”
The ZWA Blog article, Atlanta Airport Makes a Bold Sustainable Statement, announced the groundbreaking compostable packaging provision in the ten-year airport concessionaire contracts. During the 18-month contract implementation time frame, concessionaires were operating in a grace period for complying with the contract provision. 

Vendor Fair sign in
ATL atrium
With the contract roll-out period complete, ATL is activating the compostable packaging contract provision. In spring 2013, Liza Milagro joined the ATL team as zero waste coordinator and later was promoted to senior sustainability planner. Liza is responsible for activating the ATL compostable packaging contract provision.

On October 22, ATL hosted the greeningATL SFCI Vendor Fair to facilitate program roll-out assistance. Well attended by concessionaires, the fair's vendors educated operators on the ample packaging options available to meet the contract provision. Ei Partners Ken Fraser of EcoProducts and Rick Lombardo of NaturBag represented the SFCI Team at the vendor fair - thanks!

During her presentation, Liza announced the contract provision grace period ends with a tiered approach:  
  • January 15, 2015, for non-branded food and beverage packaging
  • Summer 2015, for branded food and beverage packaging to allow for printing conversion
The ZWA Blog article, Atlanta Airport's Leadership Role in Compostable Food & Beverage Packaging, gives a detailed history of the compostable packaging provision culminating in the SFCI Vendor Fair.

After a synopsis of the Ei | ATL partnership and history of the contract provision, Doug introduced Liza for an update on ATL's sustainability achievements and future plans. The GLF campus-wide installation and the compostable contract provision were prominent in Liza's presentation.

Ken & Rick with Liza at the
SFCI Vendor Fair
Under new leadership, ATL announced a powerful goal: greenest airport in the world. On her Policies Create Change slide, Liza listed the following ATL policies recently or soon-to-be-issued: Sustainability, Zero Waste, Climate Action, and Green Infrastructure.

As he concluded the session, Doug announced post-consumer food waste is the 2014 | 2015 SFCI stated focus. Integral to post-consumer food waste is food & beverage packaging and contaminants within the food waste stream. The ZWA Blog article, SFCI targets post-consumer food waste, announced the focus along with SFCI Pilot updates.

BPI-Certified compostable food & beverage packaging decompose in windrow or covered aerated static pile composting systems within the applicable American Society for Testing & Materials (ASTM) Standards. However, the ASTM Standards & BPI Certification criteria do not address how compostable packaging fares through anaerobic digesters (AD).

Steve during his presentation
photo courtesy of Melissa Selem
Doug introduced Steve Davies, NW director public affairs, who presented Perspective: Bioplastics & Anaerobic Digestion. After a brief overview of bioplastics, Steve gave a detailed AD introduction in three areas: overview of the landscape, the basics, and system types & how bioplastics integrate. 

As an industry leader, NW is committed to driving public policy, legislation and facilitating food waste systems that benefit the entire value stream, including the soil and energy resources. 

Ei Partner HMSHost is an industry leader willing to pioneer new sustainable operating practices that ground into standard practices. Devon Ray, HMSHost senior contracting manager, presented on HMSHost's sustainability commitment, successes and future plans. 

Within her presentation, Devon noted ATL HMSHost operations anticipate $48.000 in cost-savings due to GLF installations in concession outlets with kitchen exhaust systems. The HMSHost Las Vegas operations are next in line for GLF installation; a national installation rollout is in the planning stages.

Milk jug bale
In a later session, Holly credited the 2011 ATL HMSHost milk jug recycling program as the Source-Separated Materials Recycling Template (S-SMRT) initial catalyst. The ZWA Blog article, Milk Jugs Recycled at the Atlanta Airport, gives an overview of the catalytic program.

The HMSHost presentation was the perfect segue to the two Charlotte-oriented presentations. Concord Mills (CM) serves at the SFCI - Shopping Mall Pilot; HMSHost operates the CM food court under a concessions lease.

Kim Charick, U.S. Environmental Protection Agency Region IV environmental scientist, educated the Ei Partners on the EPA Food Recovery Challenge (FRC) and the Scaling Up Composting in Charlotte Grant to the Sustainable Packaging Coalition (SPC). Ei is a subgrantee on the grant via a contract with the SPC.

Ei introduces Kim to the
GWCC team re: FRC
The ZWA Blog article, EPA Food Recovery Challenge: Region IV launches FRC in hospitality sector, gives a program overview; the Ei Joins the EPA Food Recovery Challenge article details Ei's role in the program launch.

Throughout the annual meeting, Holly explained how the EPA Scaling Up Composting in Charlotte Grant influenced and contributed to Ei initiatives underway. 

The grant was the catalyst for the SPC joining the Ei Strategic Ally program via a formal Memorandum of Understanding. In addition, the grant team Charlotte visits spawned Ei work complementary to the grant. The ZWA Blog article, Scaling Up Composting in Charlotte, NC, details the grant goal, objectives and tasks.

Grant Team during composting tour
at Earth Farms 
In March the grant team visited Charlotte for an action-packed agenda filled with meetings, tours and strategy sessions. The ZWA Blog article, Charlotte focuses on food waste with EPA grant support, is a recap of the excellent visit. 

Kim ended her presentation by announcing the grant was extended another year WITH additional funds!

With Mecklenburg County Government (MCG) a grant partner, Kim's grant presentation flowed into the introduction to Laurette Hall, MCG environmental manager, waste reduction. The strong Ei | Charlotte | MCG relationship was evident in PPT slides leading up to Laurette's podium time. It was an honor Laurette accepted the invitation to attend and speak at the annual meeting.

Sarah, Laurette & Kim at the
Wallace Farms composting tour
Zero waste successes and opportunities were intertwined within Laurette's MCG overview | waste reduction commitment. The goal is to create pilots within Ei initiatives focused on material management and beyond in the Charlotte metro area. 

In July the Ei Team invested in a Charlotte visit to explore opportunities and strategize on next steps. The ZWA Blog article, Ei Charlotte Visit: Busy, Productive & FUN!, chronicles the visit. During the total eight-hour drive time, the SMAT - Sustainable Materials ACTION Team - was formed, website copy written and Ei Partner Sarah Martell of Innovia Films named Chair.

... and Sarah was next on the agenda to introduce SMAT! With ACTION a key word in SMAT, Sarah's presentation included photos from the Charlotte visit along with SFCI - ATL and SFCI - GA Dome tours. The entire SMAT membership attended the meeting! 

SMAT Members:
  • Sarah Martell, Innovia Films - Chair
  • Wendell Simonson, EcoProducts
  • Rick Lombardo, NaturBags
  • Grant Braasch, NatureWorks (Doug represented Grant at the meeting)
  • Kim Charick, EPA Region IV
SMAT members Rick Lombardo,
Ken Fraser & Wendell Simonson
@ the reception
The overriding purpose of SMAT is to provide materials expertise to support the SFCI Pilots, S-SMRT, the EPA grant and other Ei initiatives within the Recycling Refinement platform. Future action plans include:
  • Post-consumer food waste collection white paper focused on industry best practices in the following areas: sorting stations & signage, staff training, educational materials and engagement.
  • Boulder Ei Partner Tours slated for late spring | summer sponsored by SMAT members.
Following the SMAT introduction, Holly took the podium to educate the Ei Partners on the S-SMRT and the Atlanta city-wide pilot. S-SMRT epitomizes one of the common phrases Holly uses in speaking engagements:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

In simplistic terms, S-SMRT encompasses the Total Material Management approach discussed above with the following steps:

  • Generators source-separate material on-site and compact into mini bales.
  • Hauler collects bales to transport to the recycling center.
  • Recycling center associates tract material received by type | generator, re-bale into standard sized bales, and store in a tractor trailer by material type until full.
  • Hauler sells material directly to a manufacturing | recycling end destination and pays rebates to generators based on their respective percentage of the load sold.
  • Ei oversees the system to ensure the entire value chain makes a reasonable profit.
Financial template success is grounded in two factors: CLEAN MATERIAL & VOLUME. The template tagline is:

Contamination is a Mistake!

Ei Partner M-PASS Environmental serves as the S-SMRT hauler and intends to create a turnkey option for the next tier of template pioneers. With M-PASS associates baling the material there is strong control over the quality of material sent to the recycling center.

Louis Herrera educating Matt
Hupp on plastic film @ CM
Since the beginning, Ei did not support single-stream recycling and wrote numerous blog articles in favor of source-separation. A most effective ZWA Blog article, Single-Stream Recycling: The Good, The Bad & The Ugly, was based on an EPA webinar with the same title.

As mentioned above, the first S-SMRT step was the ATL HMSHost milk jug recycling pilot. In 2012, the SFCI - CM launched the first shopping mall plastic film recycling pilot; the second step in the template foundation. Ei Partner Louis Herrera of Hilex Poly served as the visionary and plastic film educator during the pilot development.

The ZWA Blog article, ACTION: Theme for the SFCI Shopping Mall Pilot, announces the plastic film recycling pilot. Note Jake Wilson, one of Laurette's lead MCG managers, was prominent throughout the year plus planning for the launch.

The third significant template step was the Fresh Point ATL (FPA) plastic film recycling pilot. In the ZWA Blog article, Plastic Film Recycling: A New Frontier, the plastic film recycling history, facts and the FPA pilot were detailed. Ei's first directed video, Ei Plastic Film Recycling Pilot at FreshPoint ATL, debuted in the ZWA Blog article, Plastic Film Recycling Template Video Published.

When the GWCC joined the S-SMRT in spring 2014, the template immediately expanded beyond plastic film to total materials - a HUGE fourth step in template development. 

The June Atlanta Ei Partner Tours were designed as a two-day experiential strategy session for template development. Local end market destinations Novelis and Pratt Industries hosted the first tours day. Ei Partner Novelis - the world's largest aluminum manufacturer - has an aluminum recycling plant less than 100 miles from Atlanta.



Ei Partners ready to tour
the Novelis recycling plant
On the second day tours day Tim welcomed the Ei Partners to the GWCC for a presentation of successes to date, including the 2013 "Greenest" Final Four hosted at the GA Dome, along with a back-of-house tour of recycling practices in-place. Michael Cheyne and Scott Jenkins, New Falcons Stadium general manager, joined the lunch hosted by NW and gave invigorating updates.

The IMPACT Blog article, Atlanta Ei Partner Tours, chronicles the powerful tours.

Novelis is the Atlanta Falcons recycling partner and key to S-SMRT success. Brooke Beadle, Novelis senior sustainability manager, shared the frustrations of contamination within material baled from single-stream MRF - material recovery facilities. With their ambitious 80% recycled content goal, Novelis is "hungry" for aluminum that meets their quality standards.


The VERY first aluminum
baled at the GWCC
With clean material addressed, the volume is achieved through expanding template pioneers to a second tier, followed by additional tiers. Cindy Jackson, Georgia Tech recycling & waste director, attended her second annual meeting and is ready for the template business case. 

Ei Partner Keter Environmental Services holds the waste & recycling contracts for three Class A Atlanta malls. The intent is for the three malls to join the S-SMRT as template pioneers in early 2015.

Invitations to additional template pioneers - all prominent industry leaders - are slated for early 2015.

Much of the above copy was intertwined within Holly's Ei Overview presentation and introductions to other presenters.

Continuing with the Ei Evolution theme, the US Zero Waste Business Council (USZWBC) | Ei partnership evolved over the years into a significant industry force. Holly summarized the evolution in her presentation as follows:
Holly, Melissa, Stephanie &
Emily at the 2014 USZWBC 
In her presentation, USZWBC founder & executive director Stephanie Barger gave an impressive synopsis of the USZWBC growth in influence and effective action. Founded in 2012, the USZWBC mission is to create a solid foundation that advances the integrity and credibility of Zero Waste. To support the mission the USZWBC provides tools for business to excel in their Zero Waste policies and practices.

Since launching the Zero Waste Certification Program in 2013 three facilities received Platinum level, three Gold level and 10 Bronze level certifications. In addition, over 150 individuals attended Zero Waste Business Associate Training Courses hosted at four locations. 

Stephanie announced the May 2015 USZWBC Conference - The Stars of Zero Waste  - hosted by the City of Los Angeles. BIG NEWS: Ei is the 2015 USZWBC Media Partner!

Zero waste success requires team effort among associates within an organization, the supply chain and third party contractors, such as landlords | tenants, janitorial services and waste | recycling services. For third party contractors legal contract provisions are key to ensuring effective results are achieved.

As the New Falcons Stadium RFPs are issued zero waste-oriented provisions are standard. According to general manager Scott Jenkins:

"Contract language is a key element that sets the appropriate expectations of all parties involved in any zero waste initiative. Zero waste is a team effort that requires every party to be on the same page."
Ei Board Members
Pauline Reynolds & Greg Chafee
Ei General Counsel Greg Chafee of Thompson Hine gave an excellent presentation on Legal Provisions Role in Sustainability Success. Although the current focus is in the Recycling Refinement arena, Greg was clear legal provisions play a vital role throughout the entire sustainability realm.
Via the ATL compostable packaging contract provision discussed earlier, Ei is an established leader in contractual support for industry pioneers.
As he concluded his session, Greg announced an in-process industry paper dedicated to legal provisions role in sustainability success. The ZWA Blog article, Contract provisions provide necessary team work for zero waste success, provides the background for the paper.
Product Stewardship: integrity throughout the entire value chain
The Product Stewardship foundation is building within the current Recycling Refinement initiatives. Anticipated first action steps are in late 2015. In her Ei overview presentation, Holly noted the following building blocks for future projects:
  • Engage the power of consumer demand
  • Work in partnership with the supply chain
  • "Trash" within the supply chain will be clear once the S-SMRT is activated and replicated

For the final formal session, Melissa Selem presented on Ei ROCKS! 2014 Achievements, Awards & Milestones. Integral to Ei's Foundation | Evolution year was a plethora of milestones, awards and achievements.
Holly on stage receiving the
Green Ribbon Award
In cyberspace, the combined Ei Blogs - The IMPACT & The Zero Waste in ACTION - surpassed 225,000 pageviews. The most popular article, Reduce First, Donate Second, Compost Third, topped 10,000 pageviews - IMPRESSIVE stats!
In 2014 Ei received national recognition with the February | March publication Airport Magazine article AIRBORNE KITCHEN GREASE: A New Frontier in Sustainability, A simple solution saves tremendous water use, labor and dollars co-authored by Holly & Michael Cheyne. The ZWA article, Atlanta Airport Presents a Proactive Approach to Airborne Kitchen Grease, presents the article publication.
Holly received local and national awards in recognition of Ei's important industry work. At the 2014 USZWBC Conference, Holly was honored with the Zero Heroes 2014 Zero Waste Promoter of the Year. In the fall the Atlanta Les Dames d'Escoffier International awarded Holly the Green Ribbon Recipient for work dating back to the Green FoodService Alliance days through current Ei projects.
Joe Salpietra & Jim Harrell with
one of the large photo prints
Lamba Alpha International, a honorary society for the advancement of land economics, inducted Holly into membership re: in recognition of a successful career in the foodservice industry and your work to develop and implement best practices in the food industry. Wayne King and Kim Charick are accepted for membership from Holly's recent nomination.
The meeting concluded with an unveiling of the first large prints of Holly's photographs. Each attendee was gifted a small photo print in the home-baked sweet treat bags prepared by Holly.
In true Ei style, the meeting segued into a lovely wine & cheese reception at the meeting site. Dinner followed at Portofino, a locally owned bistro with superb cuisine.
Holly & Melissa at the meeting
conclusion
Dinner was the perfect time to reunite with Melissa Selem, who left her Ei program administrator position in June for new life adventures. THANK YOU Melissa for returning to Ei on a project basis - the meeting flowed with perfection due to your excellent work!
The Ei FB album, 2014 Ei Annual Meeting, is a pictorial recap of the monumental day. PPT presentations are available for download on the Ei Meetings & Events page.
With the Year of Foundations | Evolutions coming to a close, the Ei Team is excited to enter the Year of ACTION! Stay tuned ...

Tuesday, November 4, 2014

GWCC LEED certification showcases sustainability leadership

Georgia World Congress Center
On October 28, 2014 the Georgia World Congress Center (GWCC) announced the 3.9 million square feet conference center was awarded LEED Silver certification by the U.S. Green Building Council (USGBC). Tim Trefzer, GWCC director of sustainability, presented the certification at the monthly GWCC Board Meeting to an enthusiastic audience.

The announcement thrusts Atlanta into the national | global sustainability spotlight as home to the world's largest LEED certified convention center AND the 14th largest LEED certified building. The GWCC LEED Silver certification is a monumental achievement with far reaching environmental and economic implications!

GWCC Board Chair Tom Lowe
congratulating Tim 
LEED - Leadership in Energy & Environmental Design - is a green building certification program that recognizes best-in-class building strategies and practices within the USGBC umbrella.To receive LEED certification, building projects satisfy prerequisites and earn points to achieve different certification levels. For a pre-existing building, LEED certification is often a multi-year endeavor.

In 2005 the GWCC began investigating the feasibility of green building certifications for a facility first opened in 1976 with 750,000 square feet. By 2008, the GWCC started recycling OCC - old corrugated cardboard - and embarked on an energy conservation program. With perfect timing in late 2008, the GWCC was the first Zero Waste Zones (ZWZ) Founding Participant to join the program.

On February 10, 2009 the GWCC hosted the acclaimed ZWZ press conference launching the groundbreaking program. Later in the day, all food related to the Meeting Planners International (MPI) 1200-person luncheon hosted at the GWCC was either consumed, donated or collected for compost - NONE went to the landfill!

ZWZ Chair Laura Turner Seydel
@ ZWZ press conference hosted
by GWCC
Thus, the GWCC was the foundation for Atlanta's first sustainability spotlight with significant media including: 1> City Aims for Zero Waste CNN story aired prime time in national and global markets during Earth Week 2009 and 2> Nudging Recycling From Less Waste to None New York Times front-page article in October, 2009.

Atlanta, via the ZWZ, was THE national leader in the commercial collection of food waste for compost and has paved the way for standard industry practices.The GWCC was the FIRST commercial foodservice operator to separate food waste for compost collection in the ZWZ program.

In 2010 the GWCC solidified their sustainability commitment by hiring Tim for the new dedicated sustainability coordinator position.The Zero Waste in ACTION (ZWA) Blog article, GWCCA Walks their Talk, announces the new campus-wide position and lists Tim's impressive credentials. As a LEED Accredited Professional, Tim was well-versed in the steps necessary for the fourth largest convention center in the nation to pursue LEED certification. 

GWCC executives with LEED plaque
Kevin Duvall, Patrick Skaggs, Tim &
Mark Zimmerman
Note Tim's responsibilities extend to all facilities within the state-owned Georgia World Congress Center Authority including the GWCC, the Georgia Dome, Olympic Centennial Park and more recently the Savannah International Trade and Convention Center.

Beyond waste reduction,Tim's responsibilities encompass the spectrum of sustainability including energy, cleaning, material used in construction | repairs & maintenance, and water conservation to list a few areas. 

One of Tim's first projects was administering the $2.3 million grant for a major lighting retrofit and controls system upgrade through the State Retrofit Program. As part of the American Recovery and Reinvestment Act, the funds were secured through GA Environmental Finance Authority's State Energy Program.The IMPACT Blog article, GWCC Rolling in the Green, details the retrofits funded by the grant.

Tim & Charlie with the
LEED Silver Certificate
Committed to LEED certification success, the GWCC contracted with Sustainable InvestmentGroup (SIG) to advise Tim and his team through the certification process. SIG principal & co-founder Charlie Cichetti was instrumental in creating an achievable action path that lead to the October 28 GWCC LEED Silver certification announcement.

Under Tim's leadership and SIG guidance, the GWCC Sustainability Committee worked in unison on taking the many necessary steps to achieve the points required for certification. In the formal press release, GWCC general manager Mark Zimmerman commented: 
“Tim Trefzer and the GWCCA Sustainability Committee did an outstanding job securing this award. We are very proud to be LEED Silver certified, this is a monumental achievement for the GWCC and the convention industry as a whole.” 
GWCCA Sustainability Committee
Pictured at right are the GWCCA Sustainability Committee: Adam Straight (GA Dome Director of Facility Operations), Josh Robison (GWCC Director of Engineering), Patrick White (GWCC Director of Building Services), Tim, Shawn King (GWCCA Warehouse/Inventory Control Manager), Chris Chadwick (GWCC Event Services), Mercy Mbugua (GWCCA Director of Purchasing), and Alicia McNeese (GWCCA Communications).

From a waste minimization standpoint, the GWCCA has impressive FY 2014 stats: 275 tons of single-stream recyclables, 119 tons of organics for composting, over 58 tons of excess food donated to local organizations, and 27 tons of cardboard baled for sale, for a total of 602 tons of material diverted from landfills. GWCC foodservice operator Levy Restaurants is a strong partner and responsible for the food donations and organics collected for composting.

Other GWCC accomplishments include:
  • 34% less water used than if standard code restroom fixtures were installed.
  • Nearly 50% of employee commutes are reduced by walking, biking, carpooling, public transportation and teleworking.
  • Approximately 26% more energy efficient than an average building of similar size and characteristics.
  • 86% (by cost) of janitorial paper and cleaning products meet sustainability criteria, including recycled content materials and reduced harmful chemicals.
  • 73% (by cost) of office supply purchases were sustainably procured.
Tim with Atlanta sustainability
professionals: David Freedman,
Shelby Buso & Beth Bond
Though not easily measured, the following programs | actions are strong contributors to the GWCC's environmental stewardship:
  • Integrated pest control takes a proactive approach, thus reducing toxic pesticide use.
  • Installation of electric vehicle charging stations encourages alternative transportation options.
  • The International Plaza is a "green roof" capping the seven-story red parking deck and reduces the urban heat island effect and stormwater run-off.
Sustainability is a journey with many milestones yet no specific destination. With each milestone achieved industry leaders establish new benchmarks for others to achieve. The LEED Silver certification is a tremendous accomplishment for the GWCC and sets a new industry benchmark.

... and yet the Georgia World Congress Center sustainability journey continues with many significant milestones in the foreseeable future!

Sunday, August 24, 2014

Integrity Matters: EcoLogic Solutions staged to evolve industry cleaning standards

Earlier this year Elemental Impact Partner EcoLogic Solutions (ELS) received the first Green Seal GS-53 certification for a sanitizer| | disinfectant! Specifically,the certification pertains to ELS SANeWater. According to independent testing, SANeWater is more than 99-percent water, non-toxic to humans and aquatic life, and is effective in killing bacteria and viruses.

Before Energy Star, before LEED, and before “green” became a marketing buzzword, there was Green Seal -- America’s first independent, third-party certifier of sustainable products and services. The 25-year-old non-profit works with leaders among product manufacturers, service providers, hotels and restaurants to help them be more sustainable, earn certification and|or institute green purchasing.

By rewarding industry leaders Green Seal successfully reduced the use of toxins and dangerous chemicals and preserved natural resources. For example, recognizing that asthma is the leading cause of absenteeism in schools according to the Center for Disease Control, Green Seal led the drive to eliminate asthmagens use in cleaning products as the first ecolabeling program to prohibit them. 

“Green Seal is proud to recognize EcoLogic Solutions for the leadership it has demonstrated in achieving certification for the SANeWater product,” said Arthur Weissman, President & CEO of Green Seal. “Not only does this product derive from an innovative production process, but it is also the first in this category to be certified under our specialty cleaning products standard.”

At the foundation of the ELS’s "green cleaning solutions" is their ECA (Electrical Chemical Activation) technology. In layman's terms, ECA takes tap water, adds salt, and then passes the brine solution through low-dose electrolyzing chambers that split the liquid into a sodium hydroxide formula (eWater) for all-purpose cleaning and a hypochlorous acid mixture (SANeWater) for sanitizing and disinfecting.

Anselm @ ELS NRA Show booth
ELS Founder & CEO Anselm Doering plays a leadership role in the Ei Water Use | Toxicity Platform. The Green Seal certification adds another third party validation to ELS products along with qualifying points to facilities applying for or renewing LEED certification. 

In the ELS  press release, Anselm sums up the Green Seal Certification profound industry impact:
We are beyond thrilled, and deeply proud, to bring the first ever GS-53 Green Seal-certified sanitizer/disinfectant to market. SANeWater is a game-changer, and Green Seal is the gold standard in our industry. Together, we’re letting commercial users know there’s a new, non-toxic option to effectively sanitize and disinfect operations.”
The prominent Green Seal certification is another accolade in ELS's well-earned recognition for their outstanding technology and products. In April 2012 the U.S. Environmental Protection Agency honored ELS for their achievements in protecting the public health and environment at the annual Environmental Quality Awards. The IMPACT Blog article, EcoLogic Solutions receives EPA Award, gives details of the prestigious honor.

Last November, the Manhattan Chamber of Commerce (MCC) named  ELS 2013 Green Business of the Year. The MCC selects an annual “Green Business of the Year” from more than 100,000 companies that do business in Manhattan. .


one of two McCormick Place's
two ELS system installations
In addition to industry honors, awards and certifications, the ELS ECA system is the cleaning solution for a plethora of prominent organizations, including Whole Foods  Markets, Amtrak, and the Statue of Liberty. In time for the 2014 National Restaurant Association Show in May, McCormick Place - nation's largest convention center - installed two ELS systems to service their central dishwashers along with producing sanitizer | disinfectant and all-purpose cleaner.


At the Show, Ei founder Holly Elmore and Cerise Bridges with Grean Seal were treated to a back-of-the-house tour of the ELS system installation - impressive! The IMPACT Blog article, 2014 NRA Show: a powerful, magical event, includes a feature on the tour along with the ELS booth. The Ei FB album, 2014 NRA Show, is a pictorial recap of the NRA Show from Ei's perspective with a section dedicated to the ELS tour.


SANeWater containers
 ready for donation
A long-time partner, ELS hosted the New York City Ei Partner Tours in the aftermath of Hurricane Sandy. In true humanitarian spirit, ELS donated more than 20,000 gallons of SANeWater to New York area businesses and homes impacted by Hurricane Sandy. The IMPACT Blog article, NYC Ei Partner Tours, gives an overview of the NYC tours with details on ELS' operations.

Simplicity often unlocks solutions to complicated scenarios. ELS provides a simple solution - water + salt + electrical charge - to eliminate toxic cleaning agents harmful in a holographic manner. 

ELS is ingrained with keys for success: superb technology & product, an uncompromising work ethic and integrity of spirit. Ei is honored to work with ELS on evolving industrial cleaning practices. ELS success equates into a cleaner environment, improved bottom lines and community outreach by an organization committed to humanity.

Friday, August 22, 2014

Ei shifts gears into ACTION mode

From inception through late 2012 Elemental Impact’s focus was zero waste-oriented through the Zero Waste Zones (ZWZ) and the Sustainable Food Court Initiative (SFCI). In September 2012 the National Restaurant Association purchased the ZWZ and took over program stewardship. 

The Zero Waste in ACTION Blog post, National Restaurant  Association Purchases Zero Waste Zones, announces the monumental acquisition. Ei was propelled into an amazing metamorphosis filled with opportunity and promise for tremendous impact. 

First on the agenda was evolution of the Ei mission statement beyond zero waste and the foodservice industry. The IMPACT Blog post, New Mission Statement | New Directions, announced the new Ei mission statement:
To work with industry leaders to create best operating practices where the entire value-chain benefits, including corporate bottom lines and the environment. Through education and collaboration, establish the best practices as standard practices.
Committed to effective action, Ei projects create easy-to-implement templates that make good business sense. Within the new mission statement, Ei announced a tri-platform focus in the IMPACT article, Ei Emerges Strong from Metamorphosis:
Holly @ Pratt offices during Ei Ptr
Tours with Myles Cohen (Pratt) &
Scott Jenkins (New Falcons Stadium)
The early June 2014 Atlanta Ei Partner Tours marked completion of the metamorphosis. Ei founder Holly Elmore stated the transition with the following phrase:
For the past 18 months, Ei worked within Sustainability in Strategy staging for entry into the Ei tagline Sustainability in ACTION. Truly exciting times, indeed. 
For an overview of the powerful Atlanta Ei Partner Tours, visit The IMPACT Blog article, Atlanta Ei Partner Tours.

Within Recycling Refinement, the focus is on post-consumer food waste collection and source-separated material recycling. The ZWA Blog article, SFCI targets post-consumer food waste, announced post-consumer food waste as the primary 2014 | 2015 SFCI focus. In the ZWA Blog article, Sustainability in ACTON at Georgia Dome, initial action steps in the source-separated material recycling template were introduced.

First SMAT tour @
ATL Airport
In perfect timing, SMAT - Sustainable Materials ACTION Team, an Ei task force - formed to support Recycling Refinement initiatives. SMAT members include new Ei Partners who joined this spring or early summer.

Sarah Martell of Innovia Films chairs SMAT with her solid leadership skills. At a lovely dinner in Seattle during the spring Sustainable Packaging Coalition (SPC) meeting, Sarah and Holly reunited after an initial introduction years ago by SFCI Chair Doug Kunnemann of NatureWorks. Innovia Films is a leading global producer of specialty high-performance films for food packaging, tobacco overwrap, and labels. Cellulose-based NatureFlex™ films are certified to compostable standards.

After reuniting with Holly in Chicago at the NRA Show, Wendell Simonson of Eco-Products gave the big YES to joining the Ei Partner program and serving on SMAT. Wendell traveled to Atlanta in early August for the first SMAT tours at the SFCI - Atlanta Airport and the SFCI - Georgia Dome. Eco-Products is the nation's leading brand of single use foodservice products made from renewable and recycled resources.

Recruited by Doug, Rick Lombardo of Natur-Tec | Natur-Bag joined the Ei Partner program and serves on SMAT. Rick met the Ei Team in Charlotte for a busy, exploratory visit in late July and traveled to Atlanta for the above referenced SFCI tours. The ZWA Blog article, Ei Charlotte Visit: Busy, Productive & Fun!, gives an overview of the powerful three days. Natur-Bag® compostable bags and liners are ideal for residential, municipal, and commercial food scrap and organic waste collection programs. Engineered strong, they help keep bins clean and control odors.

SMAT members Grant & Rick
@ pre-season Falcons game
Founding Ei Partner NatureWorks is represented on SMAT by Grant Braasch with support from Doug. During the August SFCI tours, Grant shared his compostable plastic industry expertise during the many packaging discussions. NatureWorks is the first company to offer a family of commercially available low carbon footprint Ingeo™ biopolymers derived from 100 percent annually renewable resources with performance and economics that compete with oil-based plastics and fibers.

Kim Charick with the U.S. Environmental Protection Agency, Region IV serves on SMAT, showcasing the strong EPA | Ei working relationship.

In alignment with the EPA SPC Grant, Scaling Up Composting in Charlotte, NC, the SPC joined the Ei Strategic Ally program with a formal Memorandum of Understanding. As noted in the ZWA Blog article, Scaling Up Composting in Charlotte, NC, Ei is a sub-grantee and works closely with the team on Charlotte initiatives. SMAT supports the grant work via industry expertise in compostable packaging. Synergies abound: each SMAT member also participates in the SPC!  

One of the source-separated materials recycling template components is local end markets when possible. Last year Pratt Industries joined the Ei Partner program as the mixed paper destination for Recycling Refinement programs. Located in Conyers, GA - less than 30 miles from the Georgia Dome and the Atlanta Airport - the Pratt North American headquarters includes a paper mill. Pratt is America’s 5th largest corrugated packaging company and the world’s largest, privately-held 100% recycled paper and packaging company. 

Group ready for the Novelis aluminum
recycling plant tour
In time for the November 2013 Ei Partner Annual Meeting, Atlanta-based Novelis joined the Ei Partner program as the aluminum end market for programs under development. With an aluminum recycling plant in Greensboro, GA, less than 100 miles from downtown Atlanta, Novelis is a local destination for the Atlanta pilots. Novelis is the global leader in aluminum rolled products and aluminum recycling. 


Pratt, Novelis, the Atlanta Airport and the Georgia World Congress Center hosted the June 2014 Atlanta Ei Partner Tours. The first day consisted of the Pratt and Novelis recycling plant tours while the second day focused on material generated at the Atlanta SFCI Pilots. The above referenced article gives an overview of the tours.

For their third annual renewal Ei Friend Hilex Poly committed to the Ei Partner program. In 2011 | 2012 Hilex Poly was instrumental in launching the plastic film recycling program at the SFCI - Concord Mills in Charlotte. The ZWA Blog article, ACTION: Theme for the SFCI Shopping Mall Pilot, announced the mall plastic film recycling and food court back-of-the-house food waste collection programs. An industry leading manufacturer and recycler of plastic bag and film products, Hilex Poly serves as the plastic expert for the source-separated materials template pilot.

Founding Ei Friend M-PASS Environmental serves as the logistics vortex for the source-separated materials recycling template. In August, M-PASS committed to the Ei Partner Program in synergy with their leadership role. M-PASS is an independent waste management and recycling consulting company based in Atlanta, GA.

Concord Mills GM w/ Sarah & Kim
next to his Orwak baler
Mini-balers are the foundation of the source-separated materials recycling template. Orwak continues their long-standing Ei Partner status with annual renewals. For two source-separated material pilots, Orwak delivered a baler under a deferred purchase plan. 


In early 2014 Matt Hupp with Keter Environmental Services joined the Ei Partner program as an industry pioneer. Ei worked with Matt during his tenure as Simon Property Group waste & recycling director and is honored to continue the close friendship. Matt met the Ei team in Charlotte to strategize on future projects with the yet-to-be formed SMAT. Keter is a full service environmental management company specializing in the design, management, and reporting for large multi-tenant commercial buildings nationwide.

HMSHost maintains their long-standing Ei Partner status via their August renewal. With concessions contracts at Concord Mills and the Atlanta Airport, HMSHost is instrumental to SFCI Pilot successes. Ei also works closely with the HMSHost - Tampa Airport and HMSHost - Charlotte Airport folks. HMSHost is part of Autogrill S.p.A. – the world’s largest provider of food, beverage and retail services for travelers. 

In addition to Recycling Refinement, Ei Partners bring industry expertise to the Water Use | Toxicity platform. The initial focus is on water reduction in areas where the “spent water” released into sewer systems or other waterways is laden with toxic chemicals. Thus, water use and toxicity are addressed in unison.

AKG team poses on roof of
ATL Airport @ first mtg
With Ei Partner Ellis Fibre Products' (EFP) patented Grease Lock Filter (GLF) system at the foundation, Ei launched the Airborne Kitchen Grease (AKG), a proactive approach to a costly cooking by-product. initiative. SFCI - Atlanta Airport garnered approval for a campus-wide GLF installation, which is in the compliance stage with the airport's concessions department. The ZWA Blog article, Atlanta Airport Presents a Proactive Approach to Airborne Kitchen Grease, announces the campus-wide GLF installation plan along with a prominent industry magazine article.

Once the installation is complete, the airport estimates an annual 1.1 million gallons of water usage reduction while each concessionaire experiences approximately $7300 per annum in cost-savings. Although significant, the prevented roof damage savings was not factored into the business case.

HMSHost executed a national GLF purchasing contract with preferred pricing for their 100+ North American airport concession operations. Turnpike service centers may also benefit from the national pricing. In addition, Ei Supporter Sysco-Atlanta is piloting a GLF distribution model in the Atlanta market.

For the first year renewal, EFP stepped forward as the FIRST Ei Sustainer!!!  

EFP is the manufacturing division for GLF, a disposable grease filtration method used for commercial kitchen exhaust hoods. EFP is a leading New Zealand exporter with markets in Asia, UK, USA and Australia.

ELS system installation @
McCormick Place
Another long-time Ei Friend, EcoLogic Solutions (ELS), is a driving force in the Water Use | Toxicity platform. In time for the 2014 NRA Show, McCormick Place installed two ELS systems in the nation's largest conference center. Within the same timeframe ELS received GreenSeal certification for their Electrical Chemical Activation cleaning products. ELS renewed at their Friend status with a vow to segue into Partner status next year.


ELS's  mission is to bring the safest, most effective and cost competitive cleaning products and solutions to institutions. We recognize that everyday chemicals are not only dangerous for the user, but also are exceedingly toxic to the environment.

Within the Product Stewardship platform renewing Ei Friend Chemol takes a leadership role in alternative coatings to paraffin-based waxed cardboard, often used for protein and produce transportation. The May 2012 ZWA Blog article, Waxed Cardboard = Landfill Destiny = $$ Lost, educates on the scenario where food is delivered in "trash" instead of valuable, recyclable material. Chemol is a leading manufacturer of 100% recyclable coatings for the paper, packaging and corrugation industries. 

As Ei shifts gears into Sustainability in ACTION mode, new partners take leadership roles and long-time partners renew with stronger active participation commitments. The Ei Partner model epitomizes the team work required to evolve industry operating standards.