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Tuesday, November 4, 2014

GWCC LEED certification showcases sustainability leadership

Georgia World Congress Center
On October 28, 2014 the Georgia World Congress Center (GWCC) announced the 3.9 million square feet conference center was awarded LEED Silver certification by the U.S. Green Building Council (USGBC). Tim Trefzer, GWCC director of sustainability, presented the certification at the monthly GWCC Board Meeting to an enthusiastic audience.

The announcement thrusts Atlanta into the national | global sustainability spotlight as home to the world's largest LEED certified convention center AND the 14th largest LEED certified building. The GWCC LEED Silver certification is a monumental achievement with far reaching environmental and economic implications!

GWCC Board Chair Tom Lowe
congratulating Tim 
LEED - Leadership in Energy & Environmental Design - is a green building certification program that recognizes best-in-class building strategies and practices within the USGBC umbrella.To receive LEED certification, building projects satisfy prerequisites and earn points to achieve different certification levels. For a pre-existing building, LEED certification is often a multi-year endeavor.

In 2005 the GWCC began investigating the feasibility of green building certifications for a facility first opened in 1976 with 750,000 square feet. By 2008, the GWCC started recycling OCC - old corrugated cardboard - and embarked on an energy conservation program. With perfect timing in late 2008, the GWCC was the first Zero Waste Zones (ZWZ) Founding Participant to join the program.

On February 10, 2009 the GWCC hosted the acclaimed ZWZ press conference launching the groundbreaking program. Later in the day, all food related to the Meeting Planners International (MPI) 1200-person luncheon hosted at the GWCC was either consumed, donated or collected for compost - NONE went to the landfill!

ZWZ Chair Laura Turner Seydel
@ ZWZ press conference hosted
by GWCC
Thus, the GWCC was the foundation for Atlanta's first sustainability spotlight with significant media including: 1> City Aims for Zero Waste CNN story aired prime time in national and global markets during Earth Week 2009 and 2> Nudging Recycling From Less Waste to None New York Times front-page article in October, 2009.

Atlanta, via the ZWZ, was THE national leader in the commercial collection of food waste for compost and has paved the way for standard industry practices.The GWCC was the FIRST commercial foodservice operator to separate food waste for compost collection in the ZWZ program.

In 2010 the GWCC solidified their sustainability commitment by hiring Tim for the new dedicated sustainability coordinator position.The Zero Waste in ACTION (ZWA) Blog article, GWCCA Walks their Talk, announces the new campus-wide position and lists Tim's impressive credentials. As a LEED Accredited Professional, Tim was well-versed in the steps necessary for the fourth largest convention center in the nation to pursue LEED certification. 

GWCC executives with LEED plaque
Kevin Duvall, Patrick Skaggs, Tim &
Mark Zimmerman
Note Tim's responsibilities extend to all facilities within the state-owned Georgia World Congress Center Authority including the GWCC, the Georgia Dome, Olympic Centennial Park and more recently the Savannah International Trade and Convention Center.

Beyond waste reduction,Tim's responsibilities encompass the spectrum of sustainability including energy, cleaning, material used in construction | repairs & maintenance, and water conservation to list a few areas. 

One of Tim's first projects was administering the $2.3 million grant for a major lighting retrofit and controls system upgrade through the State Retrofit Program. As part of the American Recovery and Reinvestment Act, the funds were secured through GA Environmental Finance Authority's State Energy Program.The IMPACT Blog article, GWCC Rolling in the Green, details the retrofits funded by the grant.

Tim & Charlie with the
LEED Silver Certificate
Committed to LEED certification success, the GWCC contracted with Sustainable InvestmentGroup (SIG) to advise Tim and his team through the certification process. SIG principal & co-founder Charlie Cichetti was instrumental in creating an achievable action path that lead to the October 28 GWCC LEED Silver certification announcement.

Under Tim's leadership and SIG guidance, the GWCC Sustainability Committee worked in unison on taking the many necessary steps to achieve the points required for certification. In the formal press release, GWCC general manager Mark Zimmerman commented: 
“Tim Trefzer and the GWCCA Sustainability Committee did an outstanding job securing this award. We are very proud to be LEED Silver certified, this is a monumental achievement for the GWCC and the convention industry as a whole.” 
GWCCA Sustainability Committee
Pictured at right are the GWCCA Sustainability Committee: Adam Straight (GA Dome Director of Facility Operations), Josh Robison (GWCC Director of Engineering), Patrick White (GWCC Director of Building Services), Tim, Shawn King (GWCCA Warehouse/Inventory Control Manager), Chris Chadwick (GWCC Event Services), Mercy Mbugua (GWCCA Director of Purchasing), and Alicia McNeese (GWCCA Communications).

From a waste minimization standpoint, the GWCCA has impressive FY 2014 stats: 275 tons of single-stream recyclables, 119 tons of organics for composting, over 58 tons of excess food donated to local organizations, and 27 tons of cardboard baled for sale, for a total of 602 tons of material diverted from landfills. GWCC foodservice operator Levy Restaurants is a strong partner and responsible for the food donations and organics collected for composting.

Other GWCC accomplishments include:
  • 34% less water used than if standard code restroom fixtures were installed.
  • Nearly 50% of employee commutes are reduced by walking, biking, carpooling, public transportation and teleworking.
  • Approximately 26% more energy efficient than an average building of similar size and characteristics.
  • 86% (by cost) of janitorial paper and cleaning products meet sustainability criteria, including recycled content materials and reduced harmful chemicals.
  • 73% (by cost) of office supply purchases were sustainably procured.
Tim with Atlanta sustainability
professionals: David Freedman,
Shelby Buso & Beth Bond
Though not easily measured, the following programs | actions are strong contributors to the GWCC's environmental stewardship:
  • Integrated pest control takes a proactive approach, thus reducing toxic pesticide use.
  • Installation of electric vehicle charging stations encourages alternative transportation options.
  • The International Plaza is a "green roof" capping the seven-story red parking deck and reduces the urban heat island effect and stormwater run-off.
Sustainability is a journey with many milestones yet no specific destination. With each milestone achieved industry leaders establish new benchmarks for others to achieve. The LEED Silver certification is a tremendous accomplishment for the GWCC and sets a new industry benchmark.

... and yet the Georgia World Congress Center sustainability journey continues with many significant milestones in the foreseeable future!

Sunday, August 24, 2014

Integrity Matters: EcoLogic Solutions staged to evolve industry cleaning standards

Earlier this year Elemental Impact Partner EcoLogic Solutions (ELS) received the first Green Seal GS-53 certification for a sanitizer| | disinfectant! Specifically,the certification pertains to ELS SANeWater. According to independent testing, SANeWater is more than 99-percent water, non-toxic to humans and aquatic life, and is effective in killing bacteria and viruses.

Before Energy Star, before LEED, and before “green” became a marketing buzzword, there was Green Seal -- America’s first independent, third-party certifier of sustainable products and services. The 25-year-old non-profit works with leaders among product manufacturers, service providers, hotels and restaurants to help them be more sustainable, earn certification and|or institute green purchasing.

By rewarding industry leaders Green Seal successfully reduced the use of toxins and dangerous chemicals and preserved natural resources. For example, recognizing that asthma is the leading cause of absenteeism in schools according to the Center for Disease Control, Green Seal led the drive to eliminate asthmagens use in cleaning products as the first ecolabeling program to prohibit them. 

Green Seal is proud to recognize EcoLogic Solutions for the leadership it has demonstrated in achieving certification for the SANeWater product,” said Arthur Weissman, President & CEO of Green Seal. “Not only does this product derive from an innovative production process, but it is also the first in this category to be certified under our specialty cleaning products standard.”

At the foundation of the ELS’s "green cleaning solutions" is their ECA (Electrical Chemical Activation) technology. In layman's terms, ECA takes tap water, adds salt, and then passes the brine solution through low-dose electrolyzing chambers that split the liquid into a sodium hydroxide formula (eWater) for all-purpose cleaning and a hypochlorous acid mixture (SANeWater) for sanitizing and disinfecting.

Anselm @ ELS NRA Show booth
ELS Founder & CEO Anselm Doering plays a leadership role in the Ei Water Use | Toxicity Platform. The Green Seal certification adds another third party validation to ELS products along with qualifying points to facilities applying for or renewing LEED certification. 

In the ELS  press release, Anselm sums up the Green Seal Certification profound industry impact:
We are beyond thrilled, and deeply proud, to bring the first ever GS-53 Green Seal-certified sanitizer/disinfectant to market. SANeWater is a game-changer, and Green Seal is the gold standard in our industry. Together, we’re letting commercial users know there’s a new, non-toxic option to effectively sanitize and disinfect operations.”
The prominent Green Seal certification is another accolade in ELS's well-earned recognition for their outstanding technology and products. In April 2012 the U.S. Environmental Protection Agency honored ELS for their achievements in protecting the public health and environment at the annual Environmental Quality Awards. The IMPACT Blog article, EcoLogic Solutions receives EPA Award, gives details of the prestigious honor.

Last November, the Manhattan Chamber of Commerce (MCC) named  ELS 2013 Green Business of the Year. The MCC selects an annual “Green Business of the Year” from more than 100,000 companies that do business in Manhattan. .


one of two McCormick Place's
two ELS system installations
In addition to industry honors, awards and certifications, the ELS ECA system is the cleaning solution for a plethora of prominent organizations, including Whole Foods  Markets, Amtrak, and the Statue of Liberty. In time for the 2014 National Restaurant Association Show in May, McCormick Place - nation's largest convention center - installed two ELS systems to service their central dishwashers along with producing sanitizer | disinfectant and all-purpose cleaner.


At the Show, Ei founder Holly Elmore and Cerise Bridges with Grean Seal were treated to a back-of-the-house tour of the ELS system installation - impressive! The IMPACT Blog article, 2014 NRA Show: a powerful, magical event, includes a feature on the tour along with the ELS booth. The Ei FB album, 2014 NRA Show, is a pictorial recap of the NRA Show from Ei's perspective with a section dedicated to the ELS tour.


SANeWater containers
 ready for donation
A long-time partner, ELS hosted the New York City Ei Partner Tours in the aftermath of Hurricane Sandy. In true humanitarian spirit, ELS donated more than 20,000 gallons of SANeWater to New York area businesses and homes impacted by Hurricane Sandy. The IMPACT Blog article, NYC Ei Partner Tours, gives an overview of the NYC tours with details on ELS' operations.

Simplicity often unlocks solutions to complicated scenarios. ELS provides a simple solution - water + salt + electrical charge - to eliminate toxic cleaning agents harmful in a holographic manner. 

ELS is ingrained with keys for success: superb technology & product, an uncompromising work ethic and integrity of spirit. Ei is honored to work with ELS on evolving industrial cleaning practices. ELS success equates into a cleaner environment, improved bottom lines and community outreach by an organization committed to humanity.

Friday, August 22, 2014

Ei shifts gears into ACTION mode

From inception through late 2012 Elemental Impact’s focus was zero waste-oriented through the Zero Waste Zones (ZWZ) and the Sustainable Food Court Initiative (SFCI). In September 2012 the National Restaurant Association purchased the ZWZ and took over program stewardship. 

The Zero Waste in ACTION Blog post, National Restaurant  Association Purchases Zero Waste Zones, announces the monumental acquisition. Ei was propelled into an amazing metamorphosis filled with opportunity and promise for tremendous impact. 

First on the agenda was evolution of the Ei mission statement beyond zero waste and the foodservice industry. The IMPACT Blog post, New Mission Statement | New Directions, announced the new Ei mission statement:
To work with industry leaders to create best operating practices where the entire value-chain benefits, including corporate bottom lines and the environment. Through education and collaboration, establish the best practices as standard practices.
Committed to effective action, Ei projects create easy-to-implement templates that make good business sense. Within the new mission statement, Ei announced a tri-platform focus in the IMPACT article, Ei Emerges Strong from Metamorphosis:
Holly @ Pratt offices during Ei Ptr
Tours with Myles Cohen (Pratt) &
Scott Jenkins (New Falcons Stadium)
The early June 2014 Atlanta Ei Partner Tours marked completion of the metamorphosis. Ei founder Holly Elmore stated the transition with the following phrase:
For the past 18 months, Ei worked within Sustainability in Strategy staging for entry into the Ei tagline Sustainability in ACTION. Truly exciting times, indeed. 
For an overview of the powerful Atlanta Ei Partner Tours, visit The IMPACT Blog article, Atlanta Ei Partner Tours.

Within Recycling Refinement, the focus is on post-consumer food waste collection and source-separated material recycling. The ZWA Blog article, SFCI targets post-consumer food waste, announced post-consumer food waste as the primary 2014 | 2015 SFCI focus. In the ZWA Blog article, Sustainability in ACTON at Georgia Dome, initial action steps in the source-separated material recycling template were introduced.

First SMAT tour @
ATL Airport
In perfect timing, SMAT - Sustainable Materials ACTION Team, an Ei task force - formed to support Recycling Refinement initiatives. SMAT members include new Ei Partners who joined this spring or early summer.

Sarah Martell of Innovia Films chairs SMAT with her solid leadership skills. At a lovely dinner in Seattle during the spring Sustainable Packaging Coalition (SPC) meeting, Sarah and Holly reunited after an initial introduction years ago by SFCI Chair Doug Kunnemann of NatureWorksInnovia Films is a leading global producer of specialty high-performance films for food packaging, tobacco overwrap, and labels. Cellulose-based NatureFlex™ films are certified to compostable standards.

After reuniting with Holly in Chicago at the NRA Show, Wendell Simonson of Eco-Products gave the big YES to joining the Ei Partner program and serving on SMAT. Wendell traveled to Atlanta in early August for the first SMAT tours at the SFCI - Atlanta Airport and the SFCI - Georgia DomeEco-Products is the nation's leading brand of single use foodservice products made from renewable and recycled resources.

Recruited by Doug, Rick Lombardo of Natur-Tec | Natur-Bag joined the Ei Partner program and serves on SMAT. Rick met the Ei Team in Charlotte for a busy, exploratory visit in late July and traveled to Atlanta for the above referenced SFCI tours. The ZWA Blog article, Ei Charlotte Visit: Busy, Productive & Fun!, gives an overview of the powerful three days. Natur-Bag® compostable bags and liners are ideal for residential, municipal, and commercial food scrap and organic waste collection programs. Engineered strong, they help keep bins clean and control odors.

SMAT members Grant & Rick
@ pre-season Falcons game
Founding Ei Partner NatureWorks is represented on SMAT by Grant Braasch with support from Doug. During the August SFCI tours, Grant shared his compostable plastic industry expertise during the many packaging discussions. NatureWorks is the first company to offer a family of commercially available low carbon footprint Ingeo™ biopolymers derived from 100 percent annually renewable resources with performance and economics that compete with oil-based plastics and fibers.

Kim Charick with the U.S. Environmental Protection Agency, Region IV serves on SMAT, showcasing the strong EPA | Ei working relationship.

In alignment with the EPA SPC Grant, Scaling Up Composting in Charlotte, NC, the SPC joined the Ei Strategic Ally program with a formal Memorandum of Understanding. As noted in the ZWA Blog article, Scaling Up Composting in Charlotte, NC, Ei is a sub-grantee and works closely with the team on Charlotte initiatives. SMAT supports the grant work via industry expertise in compostable packaging. Synergies abound: each SMAT member also participates in the SPC!  

One of the source-separated materials recycling template components is local end markets when possible. Last year Pratt Industries joined the Ei Partner program as the mixed paper destination for Recycling Refinement programs. Located in Conyers, GA - less than 30 miles from the Georgia Dome and the Atlanta Airport - the Pratt North American headquarters includes a paper mill. Pratt is America’s 5th largest corrugated packaging company and the world’s largest, privately-held 100% recycled paper and packaging company. 

Group ready for the Novelis aluminum
recycling plant tour
In time for the November 2013 Ei Partner Annual Meeting, Atlanta-based Novelis joined the Ei Partner program as the aluminum end market for programs under development. With an aluminum recycling plant in Greensboro, GA, less than 100 miles from downtown Atlanta, Novelis is a local destination for the Atlanta pilots. Novelis is the global leader in aluminum rolled products and aluminum recycling. 


Pratt, Novelis, the Atlanta Airport and the Georgia World Congress Center hosted the June 2014 Atlanta Ei Partner Tours. The first day consisted of the Pratt and Novelis recycling plant tours while the second day focused on material generated at the Atlanta SFCI Pilots. The above referenced article gives an overview of the tours.

For their third annual renewal Ei Friend Hilex Poly committed to the Ei Partner program. In 2011 | 2012 Hilex Poly was instrumental in launching the plastic film recycling program at the SFCI - Concord Mills in Charlotte. The ZWA Blog article, ACTION: Theme for the SFCI Shopping Mall Pilot, announced the mall plastic film recycling and food court back-of-the-house food waste collection programs. An industry leading manufacturer and recycler of plastic bag and film products, Hilex Poly serves as the plastic expert for the source-separated materials template pilot.

Founding Ei Friend M-PASS Environmental serves as the logistics vortex for the source-separated materials recycling template. In August, M-PASS committed to the Ei Partner Program in synergy with their leadership role. M-PASS is an independent waste management and recycling consulting company based in Atlanta, GA.

Concord Mills GM w/ Sarah & Kim
next to his Orwak baler
Mini-balers are the foundation of the source-separated materials recycling template. Orwak continues their long-standing Ei Partner status with annual renewals. For two source-separated material pilots, Orwak delivered a baler under a deferred purchase plan. 


In early 2014 Matt Hupp with Keter Environmental Services joined the Ei Partner program as an industry pioneer. Ei worked with Matt during his tenure as Simon Property Group waste & recycling director and is honored to continue the close friendship. Matt met the Ei team in Charlotte to strategize on future projects with the yet-to-be formed SMAT. Keter is a full service environmental management company specializing in the design, management, and reporting for large multi-tenant commercial buildings nationwide.

HMSHost maintains their long-standing Ei Partner status via their August renewal. With concessions contracts at Concord Mills and the Atlanta Airport, HMSHost is instrumental to SFCI Pilot successes. Ei also works closely with the HMSHost - Tampa Airport and HMSHost - Charlotte Airport folks. HMSHost is part of Autogrill S.p.A. – the world’s largest provider of food, beverage and retail services for travelers. 

In addition to Recycling Refinement, Ei Partners bring industry expertise to the Water Use | Toxicity platform. The initial focus is on water reduction in areas where the “spent water” released into sewer systems or other waterways is laden with toxic chemicals. Thus, water use and toxicity are addressed in unison.

AKG team poses on roof of
ATL Airport @ first mtg
With Ei Partner Ellis Fibre Products' (EFP) patented Grease Lock Filter (GLF) system at the foundation, Ei launched the Airborne Kitchen Grease (AKG), a proactive approach to a costly cooking by-product. initiative. SFCI - Atlanta Airport garnered approval for a campus-wide GLF installation, which is in the compliance stage with the airport's concessions department. The ZWA Blog article, Atlanta Airport Presents a Proactive Approach to Airborne Kitchen Grease, announces the campus-wide GLF installation plan along with a prominent industry magazine article.

Once the installation is complete, the airport estimates an annual 1.1 million gallons of water usage reduction while each concessionaire experiences approximately $7300 per annum in cost-savings. Although significant, the prevented roof damage savings was not factored into the business case.

HMSHost executed a national GLF purchasing contract with preferred pricing for their 100+ North American airport concession operations. Turnpike service centers may also benefit from the national pricing. In addition, Ei Supporter Sysco-Atlanta is piloting a GLF distribution model in the Atlanta market.

For the first year renewal, EFP stepped forward as the FIRST Ei Sustainer!!!  

EFP is the manufacturing division for GLF, a disposable grease filtration method used for commercial kitchen exhaust hoods. EFP is a leading New Zealand exporter with markets in Asia, UK, USA and Australia.

ELS system installation @
McCormick Place
Another long-time Ei Friend, EcoLogic Solutions (ELS), is a driving force in the Water Use | Toxicity platform. In time for the 2014 NRA Show, McCormick Place installed two ELS systems in the nation's largest conference center. Within the same timeframe ELS received GreenSeal certification for their Electrical Chemical Activation cleaning products. ELS renewed at their Friend status with a vow to segue into Partner status next year.


ELS's  mission is to bring the safest, most effective and cost competitive cleaning products and solutions to institutions. We recognize that everyday chemicals are not only dangerous for the user, but also are exceedingly toxic to the environment.

Within the Product Stewardship platform renewing Ei Friend Chemol takes a leadership role in alternative coatings to paraffin-based waxed cardboard, often used for protein and produce transportation. The May 2012 ZWA Blog article, Waxed Cardboard = Landfill Destiny = $$ Lost, educates on the scenario where food is delivered in "trash" instead of valuable, recyclable material. Chemol is a leading manufacturer of 100% recyclable coatings for the paper, packaging and corrugation industries. 

As Ei shifts gears into Sustainability in ACTION mode, new partners take leadership roles and long-time partners renew with stronger active participation commitments. The Ei Partner model epitomizes the team work required to evolve industry operating standards.

Monday, June 30, 2014

Atlanta Ei Partner Tours

On June 9 & 10 Elemental Impact Partners traveled from across North America to participate in the Atlanta Ei Partner Tours, hosted by Pratt IndustriesNovelis Inc., the Georgia World Congress Center (GWCC) and Hartsfield-Jackson Atlanta International Airport (ATL). Ei Partners were treated to two action-packed tour days filled with camaraderie, fun and experiential learning.

Ei Chair Scott Seydel, Holly
& Chris Bradlee (BASF) on
Ann Arbor Tours
Picture courtesy of Scott Lutocka
Ei Partners meet three times per year in a formal setting: twice for Ei Partner Tours and once for the Annual Meeting. On the tours, Host Partners welcome fellow PartnersStrategic Allies, and Advisory Council members to their cities for two-days to share their business operations, practices and expertise. Spontaneous strategy sessions on collaborative work are common during the tours.

The first August, 2012 tours were hosted by Heritage Interactive Services in Indianapolis, IN. As documented in the IMPACT Blog article, Ei Partner Tours Launch in Indy, Interactive set a high standard for others to follow.

Additional past tours include:

Part of the Tours Group in
cardboard rolls storage area
For the first Atlanta tour day, partners met at a Buckhead hotel where they boarded a bus for the Pratt complex in Conyers, GA and the Novelis aluminum recycling plant in Greensboro. GA. Thank you Novelis for providing the comfortable bus for the tours travel. Upon arrival, each tours participant received an info packet and a bag of home baked sweet treats. Time on the bus was well spent with Ei founder Holly Elmore giving a tours overview and facilitating introductions.  

Thanks to Mary Place, Pratt Southeast sales manager, the Pratt campus tour was organized yet relaxed during the groups limited time at the Conyers headquarters. The Pratt team greeted the bus with the appropriate vests and glasses required to tour the cardboard mill. Plant managers took three groups of six participants on a personalized tour of the mill that manufactures cardboard from 100% recycled material. Depending upon the cardboard grade produced, the mill recipe consists of various proportions of mixed paper and OCC - old corrugated cardboard. While walking the mill production line, it was impressive to witness the transformation of mixed paper and OCC into a huge roll of cardboard.

Myles, Holly & Scott Jenkins
during lunch @ Pratt
With the box plant literally next door, the cardboard rolls are transported through a large doorway for storage until used in the corrugating and box cutting machines. With prominent customers like Home Depot, it was fun to see finished boxes that run the gamut from pizza to large transport boxes. Many of brands printed on the boxes were well-known and gave a clue to Pratt's global leadership role in the packaging industry.


Pratt Recycling president Myles Cohen joined the tours lunch to welcome the group and gave a Pratt Industries' overview. As the largest family-owned packaging company, Pratt is an Australian company with North American headquarters at their impressive Conyers campus. Pratt mills use 3,600 tons per day, everyday, of recovered material to produce cardboard made from 100% recycled material for the 44 U.S. box plants. Annually, Pratt recycles 1.5 million tons of material in their mills.

Daniel with Kurt Schmitz of Pratt
Ei Friend Daniel Rickenmann with First Generation Energy joined the tour group at Pratt to share exciting news on his anaerobic digester (AD) plant in the permitting process. With a Conyers site almost contiguous to the Pratt campus, there are abundant synergies at play with Pratt and First Generation. Rumor has it the permit is ready to issue soon!

After lunch the tour group loaded on the bus for the hour drive to the Novelis aluminum recycling plant. Conversation was lively on the bus with Holly updating the partners on the Ei shift-in-process. In 2013 Ei introduced three new platforms: Product Stewardship, Recycling Refinement and Water Use | Toxicity. With the past 18 months spent grounding initiatives within the platforms, Holly often says   
Ei is moving from Sustainability in Strategy to Ei's tagline Sustainability in ACTION. 
Upon arrival at the Novelis plant, the tours group was welcomed by the plant operations lead Chris Moore. After security and safety procedures were addressed, Chris and Brook Beadle - Novelis sustainability lead - gave excellent presentations that introduced aluminum recycling practices along with a Novelis business overview.

Group ready for Novelis plant tour
Novelis is the world's largest aluminum recycler with a commitment to reach 80% recycled content in Novelis Aluminum as well as zero waste-to-landfill in operations by 2020. An increase from the current 33% recycled content to 80% will remove 10 million metric tons of greenhouse gas (GHG) emissions annually from the aluminum value chain.

In primary aluminum production, aluminum is refined from the raw material bauxite - for every ton of aluminum refined from bauxite, two tons of red mud waste are produced. As recycling reduces the use of primary aluminum, Novelis' use of scrap instead of primary prevented 2.5 million metric tons of red mud waste from being generated in the past year. When the 80% recycled content is achieved, Novelis Aluminum will prevent a stupendous amount of red mud waste and GHG emissions production along with significant other by-product impacts. 

Touring an aluminum recycling plant is an eye-opening experience! Safety is first and foremost as the process includes melting the aluminum at high temperatures. Beyond goggles and hats, guests touring the plant wear protective long coats. Guests are formally educated about safety practices prior to entering the plant area.

Ei Ptrs Tom Lembo (CleanRiver),
Louis & Matt Hupp (Keter) @ dinner
Photo courtesy of Melissa Selem
The return bus trip to Atlanta was a grand time! Louis Herrera with Hilex Poly was in-charge of the beer selection and the perfect host for the festive bus ride. In addition to the tours group, several Atlanta Ei pals joined the group for a lovely dinner at Basil's, a quaint locally owned Mediterranean restaurant. Thank you to Pratt for providing the excellent hors d'oeuvres and wine upon arrival.  

On the second day Tim Trefzer, GWCC director of sustainability, welcomed the group to the GWCC - home to the nation's fourth largest convention center, the Georgia Dome where the Atlanta Falcons play, and 20-acre Olympic Centennial Park. After introductions Holly gave further details on work-in-progress along with updates on the powerful Ei cyberspace network built.

Ei Ptrs filled the GWCC
Executive Board Room
Tim gave an excellent presentation on the GWCC sustainability successes along with current projects and future plans. As the Georgia Dome is the SFCI Event Venue Pilot, Tim has a standard slide of recent work with the SFCI Team on post-consumer food waste collection for compost. Throughout his presentation, the close Ei | GWCC working relationship was evident along with its significant impact on existing and under-development programs.

In 2013 the Georgia Dome hosted the Final Four with great success on zero waste, community involvement and overall sustainability fronts. Ei served on the Final Four sustainability committee; it was exciting to witness the lasting impact a major sporting event may have on a facility and the community. 

ATL Ei Partner Tours group
picture on the stadium field
The ZWA Blog article, Final Four green footprints continue after the games, includes a summary of the Final Four's substantial impact before, during and after the games. For in-depth details, the Final Four Sustainability Report is available for download on the Ei Resources page under the Event Recycling section. 

After the formal presentations and discussions, the group toured the GA Dome Club Level food court, intended site for a 2014 season post-consumer food waste collection pilot. In addition, the group toured the GA Dome and GWCC back-of-the-house operations to witness recycling and pre-consumer food waste collection practices in-place. As an added treat, the tours group visited the GA Dome field where the Falcons play.

Michael with Clark Seydel (Chemol
& representing Ei Chair Scott Seydel)
Lunch was provided by SFCI co-chair Doug Kunnemann with NatureWorks across the street at the CNN Center Taco Mac. During lunch, Scott Jenkins - New Falcons Stadium general manager - gave a preview of the stadium plans and how it is designed for sustainability success. The intention is for the New Falcons Stadium to continue as the SFCI Event Pilot when in opens for the 2018 season. Scott, Tim, Doug and Holly meet often to maximize synergies and potentials with the new stadium.

ATL Airport director of asset management & sustainability Michael Cheyne presented to the tours group on the airport sustainability successes, challenges and future directions. As the ATL Airport - the busiest airport in the world - serves as the SFCI Airport Pilot, Ei has a close working relationship with Michael and his team. Liza Milagro joined the airport sustainability department in early 2013 as senior sustainability planner and is a powerful driver for project implementation.

New Ei Partners Ken Fraser &
Sarah Martinez of Eco-Products
The 2011 ZWA Blog article, Atlanta Airport Makes a Bold Sustainable Statement, announced the groundbreaking contract provision requiring airport food vendors to use compostable serviceware and consumer-facing packaging under the then new concessionaire contract. With Brenda Platt of the Institute for Local Self-Reliance at the helm, the SFCI Team worked closely with the ATL Airport on the contract provision language and supporting documentation.

The Atlanta Airport Compostable Foodservice Ware Packet published to provide clear, concise information to airport food vendors on the contract provision along with guidance on how to meet the requirements. The ZWA Blog post, Compostable Packaging Info Packet, announces the packet while the Exemptions | Exclusions Added to Atlanta Airport Info Packet is an overview of a packet revision.

Liza Milagro (ATL) &
Joe Salpietra (Ellis Fibre)
A true pioneer, Michael is taking an industry leadership role in a proactive approach to Airborne Kitchen Grease (AKG), a costly by-product of cooking. Approvals are in-process for a campus-wide installation of Grease Lock Filters (GLF)  in airport concessionaires. The proactive AKG approach is staged to reduce airport water usage by an estimated 1.1 million gallons per year while concessionaires save approximately $7,300 annually per location. GLF is an Ei Partner under the Ellis Fibre umbrella.

The ZWA Blog article, Atlanta Airport Presents a Proactive Approach to Airborne Kitchen Grease, announces the American Association of Airport Executives' February | March publication Airport Magazine article, AIRBORNE KITCHEN GREASE: A New Frontier in Sustainability, A simple solution saves tremendous water use, labor and dollars, co-written by Michael and Holly.

Ei Program Administrator Melissa
Selem with Tim 
In addition to specific on-campus initiatives, Michael spoke of the ATL Airport's community commitment. The airport understands their tremendous global presence may segue into substantial local influence and contribution.

After Michael's inspiring talk, Holly gave closing remarks and planted fertile seeds for the Fall Ei Partner Tours. It was a powerful two days and partners left filled with enthusiasm for Ei's shift into ACTION mode. With the Falcons' first pre-season game on Friday, August 8 the action plan is in motion with much to accomplish over the next weeks.

The ATL Ei Partner Tours agenda, participant list along with the Novelis and GWCC PPT presentations are available for download on the Ei Partner Tours page. For the tours pictorial recap, visit the Ei FB Album, Atlanta Ei Partner Tours.

... and onward to Ei's tagline, Sustainability in ACTION!